大学生网络直播行为分析与引导策略
发布时间：2018-10-14 10:39
【摘要】：随着网络直播的兴起,大学生的网络直播现象值得关注。从现状来看,大学生的网络直播行为因主体属性差别而呈现差异性,因广告植入效应而带来较高认知度,因直播手段便捷而具有较高参与度,因直播动机多元而导致内容多维性,因监督管理不力而存在多重隐患性。主要问题表现在内容存在低俗倾向、舆论存在失控风险、竞争存在隐性暴力、监管存在"真空地带"等方面。加强对大学生网络直播行为的教育引导,要坚持价值引领,树立正确的网络价值观;强化舆论引导,净化直播舆论场;提升媒介素养,树立良好的网络安全观;加强网络监管,构筑完善的直播规则体系。
[Abstract]:With the rise of webcast, the phenomenon of college students' webcasting deserves attention. From the current situation, college students' webcast behavior is different because of the different main attributes, because of the effect of advertising placement and bring a higher degree of recognition, because of the convenient means of direct broadcast with a high degree of participation. Because of the multiple motives of direct broadcast, the content is multi-dimensional, and there are many hidden dangers because of the weak supervision and management. The main problems are the vulgar tendency of content, the risk of losing control of public opinion, the hidden violence in competition and the "vacuum zone" in supervision. To strengthen the education and guidance of college students' online broadcasting, we should adhere to the value guidance, establish the correct network values, strengthen the public opinion guidance, purify the live public opinion field, enhance the media literacy, establish a good network security concept, and strengthen the network supervision. Build a perfect system of direct broadcast rules.
【作者单位】： 上海体育学院体育休闲与艺术学院;
【分类号】：G206;G641
，
本文编号：2270201
[Abstract]:With the rise of webcast, the phenomenon of college students' webcasting deserves attention. From the current situation, college students' webcast behavior is different because of the different main attributes, because of the effect of advertising placement and bring a higher degree of recognition, because of the convenient means of direct broadcast with a high degree of participation. Because of the multiple motives of direct broadcast, the content is multi-dimensional, and there are many hidden dangers because of the weak supervision and management. The main problems are the vulgar tendency of content, the risk of losing control of public opinion, the hidden violence in competition and the "vacuum zone" in supervision. To strengthen the education and guidance of college students' online broadcasting, we should adhere to the value guidance, establish the correct network values, strengthen the public opinion guidance, purify the live public opinion field, enhance the media literacy, establish a good network security concept, and strengthen the network supervision. Build a perfect system of direct broadcast rules.
【作者单位】： 上海体育学院体育休闲与艺术学院;
【分类号】：G206;G641
，
本文编号：2270201
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