电视民生新闻融合传播策略分析
发布时间：2018-10-15 13:05
【摘要】：新媒体的迅猛崛起打破了传统媒体的三足鼎立模式,开启了新旧媒体分庭抗礼的融合媒介生态环境。在新的传播格局下,驱动媒介融合的技术升级带动了新闻生产方式、信息接收模式、信息传播方式的变革,作为昔日的高收视率节目形态——民生新闻节目,在新的媒介环境下发展陷入泥淖。本文从电视民生新闻的发展理念、内容创新、技术升级、传播渠道建设以及人才队伍建设等方面探讨融合传播环境下电视民生新闻的发展策略,以期为电视民生新闻的发展提供新思路。
[Abstract]:The swift and violent rise of new media breaks the traditional media's three-step model and opens the ecological environment of new and old media competing with each other. Under the new communication pattern, the technological upgrading that drives the media integration has brought about the transformation of news production mode, information receiving mode, information dissemination mode, as the former high ratings program form-people's livelihood news program. In the new media environment, development is stuck in the mud. This paper discusses the development strategy of TV people's livelihood news under the environment of fusion communication from the aspects of the development idea, content innovation, technology upgrading, communication channel construction and talent team construction of TV people's livelihood news. With a view to providing new ideas for the development of TV news about people's livelihood.
【作者单位】： 新疆电视台;
【分类号】：G222
[Abstract]:The swift and violent rise of new media breaks the traditional media's three-step model and opens the ecological environment of new and old media competing with each other. Under the new communication pattern, the technological upgrading that drives the media integration has brought about the transformation of news production mode, information receiving mode, information dissemination mode, as the former high ratings program form-people's livelihood news program. In the new media environment, development is stuck in the mud. This paper discusses the development strategy of TV people's livelihood news under the environment of fusion communication from the aspects of the development idea, content innovation, technology upgrading, communication channel construction and talent team construction of TV people's livelihood news. With a view to providing new ideas for the development of TV news about people's livelihood.
【作者单位】： 新疆电视台;
【分类号】：G222
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