试论中国电视选秀节目的现状及对策

发布时间：2018-10-15 16:30

【摘要】：当今社会科技发展迅速,各类电子产品充斥在人类生活之中,传统媒体传播载体——电视,却并没有因此被淘汰。由于收看目标人群广,又有政府官方支持,电视节目仍旧在文化传播、影视宣传中占据举足轻重的位置。在这个视觉文化愈加盛行的今天,人们的欣赏水平和追求水平普遍性地不断提高,传统的电视节目已经渐渐无法满足大众口味。各类形式不一、内容丰富、设计新颖的电视节目层出不穷,为吸引人群的观看,节目中花样百出、力搏观众的眼球。一时的新鲜感在节目初期吸引不少观众,但这也不是长久之计,因此会导致一种现状的发生,往往因为摆脱不了老式电视节目的构架而在节目后期严重“掉粉”,被迫中断制作。纵观当前各类电视节目我们不难发现,电视选秀节目以极强的冲击力吸引眼球,由于拥有大量的观众而稳稳占据在各大电视台。由于这些选秀节目带来十分巨大的经济效益,有些选秀节目甚至一夜走红,牢牢地吸引到各个影视界的目光。就当前中国的电视选秀节目而言,往往陷入了类型化、模式化泛滥的趋势,同时,因过分的强调“宏大场面、炫目舞美”,而无视选秀节目品格的人文化走向。下文中,就以我国电视节目中最近几年出现的收视率比较火爆的几栏歌唱类选秀节目为例,对目前中国电视选秀节目展开分析。通过查找资料、制作对比表格、引用文献等研究方法分析例子中那些歌唱类选秀节目的节目特点和设计模块以讨论我国现今选秀类的节目存在的缺陷,然后提出自己的看法和建议:要丰富节目文化内涵,创新节目模式,制作公开公平,才能担当起电视媒体应有的责任,使电视选秀节目良性发展下去。
[Abstract]:Nowadays, with the rapid development of science and technology, all kinds of electronic products are flooded in human life, but the traditional media carrier, television, has not been eliminated. Because of the wide target audience and government support, TV programs still play an important role in cultural communication. In this visual culture more and more popular today, people's level of appreciation and pursuit of the level of universal improvement, the traditional television programs have gradually been unable to meet the popular taste. Various forms, rich content, novel design of television programs emerge in order to attract the crowd to watch, the variety of programs, the audience's eyeball. The novelty of the moment attracted a lot of viewers at the beginning of the program, but this is not a long-term solution, so it will lead to the occurrence of a kind of status quo, often because it is difficult to get rid of the structure of the old-fashioned television program and then seriously "lose powder" in the later stage of the program. Forced to interrupt production. Looking at all kinds of TV programs, it is not difficult to find that TV talent shows attract eyeballs with a strong impact, because of having a large number of viewers, they are firmly occupied in the major TV stations. Because of the enormous economic benefits brought by these draft shows, some of the draft shows have even become popular overnight, attracting the attention of various film and television circles. As far as the current Chinese TV talent shows are concerned, they are often caught in the trend of typicalization and patternization. At the same time, because of the excessive emphasis on "grand scenes, dazzling beauty", the trend of human culture ignores the character of draft shows. In the following part, taking the popular TV programs in recent years as an example, this paper analyzes the current TV draft programs in China. By looking up data, making comparative tables, citing research methods such as literature and other research methods, this paper analyzes the program characteristics and design modules of those singing talent shows in order to discuss the defects of the current draft programs in our country. Then put forward their own views and suggestions: to enrich the cultural connotation of the program, to innovate the program model, to make open and fair, in order to assume the due responsibility of the television media, to make TV talent show benign development.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G222

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