《北京周报》中国形象报道研究

发布时间：2018-10-15 19:37

【摘要】：当前,我国的对外媒体在国际传播中处于相对弱势地位,特别是英文对外传播期刊这一板块。对外传播形象的工作不能有效展开,造成了国际社会对中国形象的误读,尤其当前国际社会,以欧美主流媒体鼓吹的"中国威胁论"更是令这种误读放大。随着我国政治地位的提升和经济总量的日益增长,中国已经从一个区域性力量逐渐成长为一个辐射世界的力量,在这种背景下,一份能够传播我国正确国家形象的对外期刊显得尤为重要。本文以《北京周报》为例,运用期刊文献集中的内容分析法,对《北京周报》2012年到2017年全部5年的报道进行了收集,选取了所有涉及"中国"的报道,抽样得到数据量1762篇,并采取了一定的规律对其编码,利用内容分析法对这些报道进行数据分析,进而分析出《北京周报》是如何塑造"中国"的对外传播形象。通过笔者对《北京周报》涉及中国形象的报道主题、人物形象、报道倾向等内容的分析,笔者发现:《北京周报》的文章涉及到的我国报道题材广泛,从传播内容,传播基调和人物形象三个方面,对我国的形象给予了以正面传播为主,中立为辅进行传播。笔者希望通过这些分析,对我国的对外传播形象的构建、目标选择和努力方向提供一定的参考。
[Abstract]:At present, the foreign media of our country is in a relatively weak position in international communication, especially in the plate of English periodicals. The work of propagating image abroad can not be carried out effectively, which results in the misreading of Chinese image by the international community, especially in the current international community, which is magnified by the theory of "China threat" advocated by the mainstream media in Europe and the United States. With the promotion of China's political status and the increasing economic volume, China has gradually grown from a regional power to a power that radiates the world. In this context, A foreign periodical which can spread the correct national image of our country is especially important. Taking Beijing Weekly as an example, this paper collects all the five years' reports of Beijing Weekly from 2012 to 2017 by using the content analysis method of periodical literature centralization, selects all the reports related to "China", and obtains 1762 pieces of data by sampling. This paper takes some rules to encode it, analyzes the data of these reports by content analysis method, and then analyzes how Beijing Weekly newspaper molds the image of "China" spread abroad. Through the author's analysis of the contents of "Beijing Weekly newspaper" concerning the Chinese image, the author finds that: the article of "Beijing Weekly newspaper" involves a wide range of Chinese reporting subjects, from the spread of content, Three aspects of communication tone and character image, the image of our country to give priority to the positive dissemination, supplemented by neutrality. Through these analyses, the author hopes to provide some reference for the construction, target selection and direction of our country's external communication image.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G212

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