IP电视剧的现状及发展对策研究

发布时间：2018-10-18 12:35

【摘要】：近年来,在提到原创作品时,“IP”一词频频进入人们眼帘。IP(intellectual property)原意指的是“知识产权”,互联网时代赋予IP新的市场产业属性,也就是它的“衍生性”。随着文化产业的不断发展,IP更多的指代“具有改编、变现价值和产业链延伸价值的文学作品”,以网络小说为代表的网络文学成了最热门的IP源头。在产业链发展初期,绝大多数的作品改编主要是从网络小说到电影或从网络小说到电视剧,由此出现了 IP电影和IP电视剧。本文围绕IP电视剧,从宏观角度出发,用四个章节的内容对IP电视剧的现状及其未来的发展进行了研究。第一章绪论主要介绍了全文的研究背景和国内外研究的总体情况,简要概括了全文的框架。第二章从整个IP产业链的角度出发分析IP电视剧兴起的原因——依托网络文学的特殊优势、基于粉丝基础的先天优势、利用“互联网+”时代新老媒体融合的新契机,IP产业链不断完善,因此IP电视剧受到热捧。第三章笔者从传播者、传播内容、传播渠道、受众和传播效果五个方面去分析IP电视剧的整个传播过程。通过传播过程的五要素去解读IP电视剧,有助于笔者对IP电视剧的现状有一个更加全面详细的认识。第四章是研究IP电视剧的未来发展对策,即解决当下面临的困境,这是笔者要论述的核心问题。对于发展对策的研究,笔者从正确评估价值、加强版权保护、优化运营模式、注重内容改编以及把握商业性和文学性五个方面进行具体分析。简而言之,全文笔者主要研究了两个问题:一是IP电视剧的现状,二是IP电视剧未来的发展对策,其中发展对策是全文的重点,而对于现状的研究也是为了找出发展遇到的困境,对症下药,提出解决方案,探究出有利于IP电视剧未来发展的积极对策。
[Abstract]:In recent years, when referring to original works, the word "IP" has frequently come into people's eyes. The original meaning of. IP (intellectual property) is "intellectual property". In the Internet era, IP is endowed with a new market industry attribute, that is, its "derivative". With the development of cultural industry, IP refers to "literary works with adaptation, realizable value and extension value of industrial chain". Network literature, represented by network novels, has become the most popular source of IP. In the early stage of the development of the industrial chain, most of the works were adapted mainly from the network novel to the movie or from the network novel to the TV play, thus IP movies and IP TV series appeared. This paper studies the present situation and future development of IP TV series with the content of four chapters from the macro point of view. The first chapter introduces the research background and the general situation of the research at home and abroad, and briefly summarizes the framework of the full text. The second chapter analyzes the reason for the rise of IP TV series from the point of view of the whole IP industry chain-relying on the special advantages of network literature, and based on the innate advantages of fan basis. Taking advantage of the new and old media integration in the era of the Internet, the IP industry chain is constantly improved, so IP TV series are popular. In the third chapter, the author analyzes the whole communication process of IP TV series from five aspects: communicator, content, channel, audience and effect. It is helpful for the author to have a more comprehensive and detailed understanding of the current situation of IP TV series by interpreting the five elements of the communication process. The fourth chapter is to study the future development of IP TV series, that is, to solve the plight faced by the next, this is the core issue to be discussed by the author. For the research of development countermeasures, the author makes concrete analysis from five aspects: correct evaluation value, strengthening copyright protection, optimizing operation mode, paying attention to content adaptation and grasping commercial and literary character. In short, the author mainly studies two problems: first, the current situation of IP TV series, the second is the future development of IP TV series, among which the development strategy is the focus of the full text. The study of the current situation is also to find out the difficulties encountered in the development of the case, put forward solutions to explore the future development of IP TV series to explore the positive countermeasures.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G229.2

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