融媒时代的新型纸媒打造——解读萧山日报社全媒体转型之路
发布时间：2018-10-18 18:49
【摘要】：媒体融合时代,传统报业也在积极拥抱新技术、构建新平台,探索融媒时代的纸媒转型之路。萧山日报社构建形式多样的多元传播矩阵格局,打造开放、合作的扁平化运营平台,通过"中央厨房"式的采编流程再造,达到强化传播力和建立新的商业模式的目的,为全媒体融合发展探索出了一条新路。
[Abstract]:In the era of media integration, the traditional newspaper industry is also actively embracing new technologies, building new platforms and exploring the road of paper media transformation in the era of media fusion. The Xiaoshan Daily newspaper set up a multivariate transmission matrix pattern in various forms, created an open and cooperative flat operation platform, and achieved the purpose of strengthening the communication power and establishing a new business model through the reengineering of the "central kitchen" style collection and editing process. For the development of all media integration to explore a new way.
【作者单位】： 江苏广播电视总台教育频道;南京大学新闻传播学院;
【分类号】：G219.24
[Abstract]:In the era of media integration, the traditional newspaper industry is also actively embracing new technologies, building new platforms and exploring the road of paper media transformation in the era of media fusion. The Xiaoshan Daily newspaper set up a multivariate transmission matrix pattern in various forms, created an open and cooperative flat operation platform, and achieved the purpose of strengthening the communication power and establishing a new business model through the reengineering of the "central kitchen" style collection and editing process. For the development of all media integration to explore a new way.
【作者单位】： 江苏广播电视总台教育频道;南京大学新闻传播学院;
【分类号】：G219.24
【参考文献】
相关期刊论文 前3条
1 何炜;魏贺;张e，
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