2016年度中国网络视频满意度调查报告
发布时间：2018-10-23 14:31
【摘要】：随着媒体融合的进程不断深入,网络视频行业新现象和新特点层出不穷:一方面,用户数量和市场规模不断扩大,产业运营日趋步入正轨,相关规范引导政策不断完善;另一方面,网络视频的形态亦在不断推陈出新,短视频、直播等新形态在近两年来持续风靡,使网络视频的概念内涵日益丰富多样。基于2016年网络视听产业的新变化,北京大学视听传播研究中心组织了第四次中国网络视频满意度调查。本次调查进一步优化了语义分析技术并提升博雅榜满意度评估体系对于网络视频的适应性,对网络视频的年度发展状况进行了科学评估与趋势分析。
[Abstract]:With the continuous deepening of media integration, new phenomena and new characteristics of the network video industry emerge in endlessly: on the one hand, the number of users and market scale is expanding, the industrial operation is getting on the right track day by day, and the related standard guiding policies are constantly improving; On the other hand, the form of network video is also constantly emerging, short video, live broadcast and other new forms of continuous popularity in the past two years, making the concept of network video connotation is increasingly rich and diverse. Based on the new changes in the online audio-visual industry in 2016, the Center for Audio-Visual Communication of Peking University organized the fourth China online Video satisfaction Survey. This survey further optimizes the semantic analysis technology and improves the adaptability of the evaluation system to the network video, and carries on the scientific evaluation and the trend analysis to the network video's annual development situation.
【作者单位】： 北京大学新闻与传播学院;北京大学视听传播研究中心;
【分类号】：G206
，
本文编号：2289526
[Abstract]:With the continuous deepening of media integration, new phenomena and new characteristics of the network video industry emerge in endlessly: on the one hand, the number of users and market scale is expanding, the industrial operation is getting on the right track day by day, and the related standard guiding policies are constantly improving; On the other hand, the form of network video is also constantly emerging, short video, live broadcast and other new forms of continuous popularity in the past two years, making the concept of network video connotation is increasingly rich and diverse. Based on the new changes in the online audio-visual industry in 2016, the Center for Audio-Visual Communication of Peking University organized the fourth China online Video satisfaction Survey. This survey further optimizes the semantic analysis technology and improves the adaptability of the evaluation system to the network video, and carries on the scientific evaluation and the trend analysis to the network video's annual development situation.
【作者单位】： 北京大学新闻与传播学院;北京大学视听传播研究中心;
【分类号】：G206
，
本文编号：2289526
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