互联网时代的微版权运营模式研究
发布时间：2018-10-26 11:58
【摘要】：在互联网时代,随着技术的进步和消费观念的变化,数字内容的版权运营模式也在不断地发展和变化。在版权运营模式的演化过程中,以大数据、云计算、人工智能等信息技术发展为驱动,以碎片化内容的生产、传播和消费为特征的一种新型的版权运营模式——微版权运营模式正在兴起。本文就微版权的概念进行了梳理,对微版权运营模式产生的背景和原因做了详细的阐释,并对该运营模式的现状、类型和特征做了分析。本文认为,微版权是指,在互联网环境下,打破了传统出版物品种概念,以知识元为最小单位进行信息组织的数字化内容产品的版权。其主要特征为:以知识元为最小的内容组织单元、以碎片化为主要外部特征、以信息熵为测度和以互联网为载体。微版权运营将会成为未来版权运营模式中一种非常重要的类型。从传播技术发展的历史来看,每一次传播技术的进步都会对传播介质、传播渠道、传播方式和传播效果产生不同程度的影响。以1946年大型计算机的发明为转折,开启了互动传播时代。随着互联网时代的到来,这种传播速度更快、传播范围更广、接触范围更大的传播方式展现出了强大的跨越时空障碍的能力。本文结合碎片化内容传播的不同应用场景、不同组织形式以及不同的变现路径,归纳总结出了微版权运营模式中的不同类型。微版权运营模式的出现将会对整个数字内容产业链产生深远的影响。但是同时,本文也指出了,在微版权运营的过程中所面临巨大的困难和挑战,特别是在微版权的确权、微版权追踪、微版权保护和打击盗版等方面。
[Abstract]:In the Internet era, with the development of technology and the change of consumption concept, the copyright operation mode of digital content is developing and changing constantly. In the evolution of copyright operation mode, big data, cloud computing, artificial intelligence and other information technology development as the driving, with the production of fragmented content, A new copyright operation mode characterized by dissemination and consumption is emerging. In this paper, the concept of micro-copyright is combed, the background and reasons of micro-copyright operation mode are explained in detail, and the present situation, types and characteristics of micro-copyright operation mode are analyzed. This paper holds that micro-copyright refers to the copyright of digital content products which break the traditional concept of publication variety and organize information with knowledge element as the smallest unit under the environment of Internet. Its main characteristics are as follows: taking the knowledge element as the smallest content organization unit, taking the fragmentation as the main external feature, taking the information entropy as the measure and the Internet as the carrier. Micro-copyright operation will become a very important type of copyright operation mode in the future. From the history of the development of communication technology, every progress of communication technology will have a different degree of influence on the media, channels, modes and effects of communication. In 1946, the invention of the mainframe computer as a turning point, opened the era of interactive communication. With the advent of the Internet era, this communication mode, which spreads faster and wider and has a larger contact scope, shows a strong ability to cross the barrier of time and space. According to the different application scenes, different organization forms and different realization paths of fragmented content dissemination, this paper summarizes the different types of micro-copyright operation mode. The emergence of micro-copyright operation mode will have a profound impact on the whole digital content industry chain. But at the same time, this paper also points out that in the process of micro-copyright operation, it faces great difficulties and challenges, especially in the aspects of micro-copyright confirmation, micro-copyright tracing, micro-copyright protection and combating piracy and so on.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206
本文编号：2295639
[Abstract]:In the Internet era, with the development of technology and the change of consumption concept, the copyright operation mode of digital content is developing and changing constantly. In the evolution of copyright operation mode, big data, cloud computing, artificial intelligence and other information technology development as the driving, with the production of fragmented content, A new copyright operation mode characterized by dissemination and consumption is emerging. In this paper, the concept of micro-copyright is combed, the background and reasons of micro-copyright operation mode are explained in detail, and the present situation, types and characteristics of micro-copyright operation mode are analyzed. This paper holds that micro-copyright refers to the copyright of digital content products which break the traditional concept of publication variety and organize information with knowledge element as the smallest unit under the environment of Internet. Its main characteristics are as follows: taking the knowledge element as the smallest content organization unit, taking the fragmentation as the main external feature, taking the information entropy as the measure and the Internet as the carrier. Micro-copyright operation will become a very important type of copyright operation mode in the future. From the history of the development of communication technology, every progress of communication technology will have a different degree of influence on the media, channels, modes and effects of communication. In 1946, the invention of the mainframe computer as a turning point, opened the era of interactive communication. With the advent of the Internet era, this communication mode, which spreads faster and wider and has a larger contact scope, shows a strong ability to cross the barrier of time and space. According to the different application scenes, different organization forms and different realization paths of fragmented content dissemination, this paper summarizes the different types of micro-copyright operation mode. The emergence of micro-copyright operation mode will have a profound impact on the whole digital content industry chain. But at the same time, this paper also points out that in the process of micro-copyright operation, it faces great difficulties and challenges, especially in the aspects of micro-copyright confirmation, micro-copyright tracing, micro-copyright protection and combating piracy and so on.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206
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