报媒“中央厨房”新闻生产研究

发布时间：2018-10-26 16:35

【摘要】：伴随着互联网技术的迅猛发展与网络传播的广泛运用,传统媒体日渐式微,面对新媒体技术的挑战,媒介融合已成为必然趋势。目前,各大媒体都在积极探索融合之道,“中央厨房”新闻生产模式成为近年来新旧媒体融合发展的重点和方向。“中央厨房”能够有效地整合媒介、渠道、信息、人力等各方面资源,实现“一次采集,多次生成,多元发布”的新闻生产。“中央厨房”新闻生产不仅能够发挥平台优势,聚拢整合行业资源,还能实现媒体联动,提升新闻生产力。但是作为一个刚刚展露头角,并且实践深度和广度都不足的媒介融合模式,“中央厨房”也存在着一些不足之处。如新闻产品同质化严重、激励机制不健全、未形成常态化运作等问题。“中央厨房”的发展还有很长的一段路要走,只有创新生产流程,激发新闻生产活力,打破组织结构的藩篱,才能实现媒体联动,加快传统媒体的转型升级。通过分析报媒“中央厨房”新闻生产的优势、面临的问题,以及思考“中央厨房”未来发展方向,可以使媒体集团更有效、理性构建这样的模式。
[Abstract]:With the rapid development of Internet technology and the wide application of network communication, the traditional media is declining day by day. Facing the challenge of new media technology, media convergence has become an inevitable trend. At present, the major media are actively exploring the way of integration, the "Central Kitchen" news production model has become the focus and direction of the new and old media integration and development in recent years. "Central Kitchen" can effectively integrate media, channels, information, manpower and other resources to achieve "one collection, multiple generation, multiple distribution" news production. "Central Kitchen" news production can not only play the platform advantage, gather and integrate the industry resources, but also realize the media linkage and improve the news productivity. But as a new media fusion model with insufficient depth and breadth, Central Kitchen also has some shortcomings. If the news product homogenization is serious, the incentive mechanism is not perfect, has not formed the normal operation and so on. There is still a long way to go in the development of "Central Kitchen". Only by innovating the production process, stimulating the vitality of news production and breaking down the barriers of organizational structure can we realize the linkage of the media and accelerate the transformation and upgrading of the traditional media. By analyzing the advantages and problems of the news production of the newspaper "Central Kitchen" and thinking about the future development direction of the "Central Kitchen", we can make the media group more effective and rationally construct such a model.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G210.7

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