关于构建新型主流媒体评价指标体系的探索性研究
发布时间：2018-10-31 11:39
【摘要】：《国民经济和社会发展第十三个五年规划纲要》明确提出要"打造一批新型主流媒体",这是党中央着眼于巩固宣传思想文化阵地、壮大主流思想舆论做出的重大战略部署,也为媒体改革指明了方向和明确了目标。但是怎样才能算是一个"合格的新型主流媒体",目前学术界、业界包括政府都还没有形成共识。本文结合政策、理论和实践尝试构建了新型主流媒体的宏观和微观两个层次的评价指标体系,以期助力于"新型主流媒体"建设。
[Abstract]:The outline of the 13th Five-Year Plan for National Economic and Social Development explicitly proposes to "create a number of new mainstream media." this is a major strategic arrangement made by the party Central Committee with a view to consolidating the ideological and cultural front of propaganda and strengthening mainstream ideological public opinion. Also pointed out the direction and the clear goal for the media reform. But how to be regarded as a "qualified new mainstream media" has not yet reached consensus in academia, industry, including the government. Combined with policy, theory and practice, this paper attempts to construct the evaluation index system of the new mainstream media at the macro and micro levels in order to help the construction of the new mainstream media.
【作者单位】： 电子科技大学中山学院;
【基金】：中山市2016年社会科学规划课题“中山市新型主流媒体建设的路径研究”(项目编号:201604) 2016年度省级大学生创新创业训练计划项目“媒体融合背景下中山市新型主流媒体建设的路径研究”(项目编号:201611545019)的研究成果
【分类号】：G206
本文编号：2302043
[Abstract]:The outline of the 13th Five-Year Plan for National Economic and Social Development explicitly proposes to "create a number of new mainstream media." this is a major strategic arrangement made by the party Central Committee with a view to consolidating the ideological and cultural front of propaganda and strengthening mainstream ideological public opinion. Also pointed out the direction and the clear goal for the media reform. But how to be regarded as a "qualified new mainstream media" has not yet reached consensus in academia, industry, including the government. Combined with policy, theory and practice, this paper attempts to construct the evaluation index system of the new mainstream media at the macro and micro levels in order to help the construction of the new mainstream media.
【作者单位】： 电子科技大学中山学院;
【基金】：中山市2016年社会科学规划课题“中山市新型主流媒体建设的路径研究”(项目编号:201604) 2016年度省级大学生创新创业训练计划项目“媒体融合背景下中山市新型主流媒体建设的路径研究”(项目编号:201611545019)的研究成果
【分类号】：G206
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，本文编号：2302043
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