微博“大V”话语权边界及其有效行使
发布时间：2018-11-16 07:59
【摘要】：微博"大V"话语权与现实社会中的既有话语权存在同构关系。微博赋予所有用户平等信息发布权,并不意味着他们拥有平等话语权,"大V"与微博草根用户相比占有优势地位,这成为其在微博场开展舆论引导、议程设置的重要基础和前提。草根用户往往重视"大V"所扮演和承担的社会角色,对这一群体拥有较高期待,为此,"大V"应选择性地为草根"代言",自觉承担相应的社会责任,成为合格的把关人和舆论领袖,营造社会进步舆论,满足公众期待。
[Abstract]:Weibo's "Big V" discourse right has isomorphic relationship with the existing discourse right in real society. Weibo has given all users equal rights to publish information, which does not mean that they have equal rights to speak. "Big V" has an advantage over the grassroots users of Weibo, which has become its public opinion guide in the field of Weibo. The important foundation and premise of agenda setting. Grassroots users often attach importance to the social role played by "Big V" and have a high expectation of this group. For this reason, "Big V" should selectively speak for the grassroots and consciously assume the corresponding social responsibility. Become qualified gatekeepers and opinion leaders, build social progress public opinion, meet the public expectations.
【作者单位】： 南京师范大学舆情与危机管理研究所;
【基金】：国家社会科学基金项目“新浪‘大V’传播行为与失范应对研究”(批准号:14BXW029)的阶段性成果
【分类号】：G206
，
本文编号：2334926
[Abstract]:Weibo's "Big V" discourse right has isomorphic relationship with the existing discourse right in real society. Weibo has given all users equal rights to publish information, which does not mean that they have equal rights to speak. "Big V" has an advantage over the grassroots users of Weibo, which has become its public opinion guide in the field of Weibo. The important foundation and premise of agenda setting. Grassroots users often attach importance to the social role played by "Big V" and have a high expectation of this group. For this reason, "Big V" should selectively speak for the grassroots and consciously assume the corresponding social responsibility. Become qualified gatekeepers and opinion leaders, build social progress public opinion, meet the public expectations.
【作者单位】： 南京师范大学舆情与危机管理研究所;
【基金】：国家社会科学基金项目“新浪‘大V’传播行为与失范应对研究”(批准号:14BXW029)的阶段性成果
【分类号】：G206
，
本文编号：2334926
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