从叙事学视角看《历史今天看》的传播和创新特质
发布时间：2018-11-16 17:57
【摘要】：在奥运会体育电视传播中,赛事直播等形成的公用信号经过一次传播后大多成为影像资料,再利用率很低。如何激活这些文本,需要电视传播强化编码策略,实现文本形式和价值的转换。同时,对奥运冠军资源进行新的媒介话语建构也需要叙事转码的策略支持。本文以CCTV-5《历史今天看》为研究对象,对文本叙事的传播意义和叙事特征进行基本研究,得出结论:该节目建构的媒介话语基础是叙事编码的互文性,建构了新的形态,实现了历史话语和现实话语的互文,强化了奥运冠军群体的媒介话语,也为奥运资源的媒介化提供了节目创新的路径。
[Abstract]:In the Olympic Games sports television transmission, the public signal formed by the events live broadcast mostly becomes the image material after one transmission, and the reutilization ratio is very low. How to activate these texts requires TV communication to strengthen the coding strategy to realize the transformation of text form and value. At the same time, the construction of new media discourse for the Olympic champion also needs the strategy support of narrative transcoding. Taking CCTV-5 History Today as the object of study, this paper makes a basic study on the communication significance and narrative characteristics of the text narration, and draws a conclusion that the media discourse construction of the program is based on the intertextuality of narrative coding and constructs a new form. It realizes the intertextuality of historical discourse and realistic discourse, strengthens the media discourse of Olympic champion group, and provides the path of program innovation for the media of Olympic resources.
【作者单位】： 北京体育大学;
【分类号】：G222
本文编号：2336217
[Abstract]:In the Olympic Games sports television transmission, the public signal formed by the events live broadcast mostly becomes the image material after one transmission, and the reutilization ratio is very low. How to activate these texts requires TV communication to strengthen the coding strategy to realize the transformation of text form and value. At the same time, the construction of new media discourse for the Olympic champion also needs the strategy support of narrative transcoding. Taking CCTV-5 History Today as the object of study, this paper makes a basic study on the communication significance and narrative characteristics of the text narration, and draws a conclusion that the media discourse construction of the program is based on the intertextuality of narrative coding and constructs a new form. It realizes the intertextuality of historical discourse and realistic discourse, strengthens the media discourse of Olympic champion group, and provides the path of program innovation for the media of Olympic resources.
【作者单位】： 北京体育大学;
【分类号】：G222
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