基于微信平台的健康类谣言传播研究

发布时间：2018-11-17 11:06

【摘要】：现如今,微信中健康类谣言泛滥已经成为一个不可忽视的社会问题,微信用户饱受健康谣言的困扰,想要获取科学健康信息的诉求得不到有效满足。因此,本文基于微信平台,以健康类谣言的传播作为研究对象,综合运用了问卷调查、内容分析、文献研究等方法。简要梳理了健康传播的发展脉络,对微信中健康类谣言的传播现状做了基本陈述。通过问卷调查和数据分析,发现目前大多数用户对健康类谣言的判断力较弱,且微信用户缺乏理性的转发行为在一定程度上助推了健康类谣言的扩散。与此同时,微信中专业健康信息的匮乏和以企业为推手的健康营销泛滥也是微信成为健康类谣言传播重灾区的主要原因。本文在前期分析与研究的基础上,从传播逻辑的视角出发,论述了健康类谣言的鉴别方法,并对微信中健康类谣言的规范提出了具体建议。微信管理方要加强信源管理,建立辟谣长效机制。微信用户要提升媒介素养,加强健康类谣言的鉴别能力。希望通过本文的研究,使微信用户能够正确地传播健康信息,有效地获取科学的健康知识,让微信能够在健康传播中发挥更大的作用。
[Abstract]:Nowadays, the spread of health rumors in WeChat has become a social problem that can not be ignored. WeChat users suffer from health rumors, and the demands of obtaining scientific health information can not be effectively satisfied. Therefore, based on the WeChat platform, this paper takes the spread of health rumors as the research object, comprehensively using questionnaire, content analysis, literature research and other methods. This paper briefly combs the development of health communication, and makes a basic statement on the current situation of health rumor spread in WeChat. Through questionnaire survey and data analysis, it is found that most users have weak judgment on health rumors, and WeChat users' irrational forwarding behavior contributes to the spread of health rumors to a certain extent. At the same time, the lack of professional health information in WeChat and the proliferation of health marketing by enterprises are also the main reasons why WeChat has become a major disaster area for the spread of health rumors. Based on the previous analysis and research, this paper discusses the identification methods of health rumors from the perspective of communication logic, and puts forward some concrete suggestions on the norms of health rumors in WeChat. WeChat management should strengthen the information source management, to establish a long-term rumour refuting mechanism. WeChat users should improve media literacy and enhance the ability to identify health rumors. It is hoped that through the research of this paper, WeChat users can spread health information correctly, acquire scientific health knowledge effectively, and make WeChat play a greater role in health communication.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

【参考文献】