社交网络平台的图片发布行为研究——以第三届世界互联网大会微博图片为例

发布时间：2018-11-17 13:45

【摘要】：数字技术和互联网技术的进步彻底改变了用户创造、处理和发布图片的方式。本文在梳理国内外用户使用图片研究的基础上,旨在探讨社交网络用户的图片发布行为及其特征。本研究选取"第三届世界互联网大会"为案例,在新浪微博收集图片数据,用内容分析法对数据进行分析。研究结果表明事件中图片发布的时间分布具有生命周期过程,在事件中社交网络平台图片发布主体的权威性更受用户关注。用户的图片发布行为符合"最小努力原则",倾向于发布"捕获图片"和"直观图片"。从图片发布目的上看,尽管"告知信息源"目的的图片数量最多,但是基于"信息共享"目的的发布行为影响力最强。本研究结论对于图片检索系统的设计和进一步的图片使用研究具有积极意义。
[Abstract]:Advances in digital and Internet technologies have revolutionized the way users create, process and distribute pictures. On the basis of combing the domestic and international research on users' use of pictures, this paper aims to explore the social network users' behavior and characteristics of image publishing. This study selects the third World Internet Congress as a case, collects the picture data in Sina Weibo, and analyzes the data by content analysis method. The results show that the time distribution of image publishing in the event has a life-cycle process, and the authority of the image publishing subject on the social network platform is more concerned by the user in the event. The user's picture publishing behavior conforms to the minimum effort principle and tends to publish capture Picture and intuitive Picture. From the point of view of the purpose of publishing pictures, although the number of images "informing information sources" is the largest, the behavior of publishing based on "information sharing" is the most influential. The conclusion of this study has positive significance for the design of image retrieval system and the further study of image usage.
【作者单位】：武汉大学信息资源研究中心;
【基金】：教育部人文社会科学重点研究基地重大项目“我国服务业信息化推进与保障机制研究”(15JJD870001) “武汉大学351人才计划项目”的研究成果之一
【分类号】：G206

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