微信朋友圈中的自我呈现研究

发布时间：2018-11-18 10:34

【摘要】：近年来,伴随移动互联技术的突飞猛进,微信正成为当下最火热的移动社交工具。SimilarWeb在2016年进行的全球手机聊天应用情况的调查结果显示:微信应用的用户数在全球排名第三,数目达到6.97亿。微信朋友圈作为微信的主要功能,以其独特的交往属性虏获了众多使用者的芳心。晒生活、晒美食、晒自拍等成为微信使用者塑造自我形象的途径,刷朋友圈成为微信使用者的生活常态。在此背景下,本研究以微信朋友圈中自我呈现的流行原因、传播特性和影响力等为出发点,探究微信朋友圈中自我呈现的变化,总结微信朋友圈中自我呈现的价值与影响,在分析现存问题的基础上提出应对策略。本研究从以下几部分展开,绪论部分介绍本研究的研究背景、研究目的以及研究意义,并对自我呈现、拟剧理论以及情境定义等基础研究理论进行阐释,总结国内外自我呈现内容的研究现状,分析本研究内容的研究价值;第二部分对自我呈现的外在变革进行论述,主要包括自我呈现的空间变化、自我呈现的情境变化以及自我呈现主客体身份的转化等;第三部分论述微信朋友圈中自我呈现的内在变革,主要涉及自我呈现形式、自我呈现内容以及自我呈现信息流通模式等几方面;第四部分阐述微信朋友圈中自我呈现的个人价值以及社会价值,其中个人价值主要表现为自我和谐以及人际和谐的相互统一,社会价值则主要体现为社会舆论场的建立以及社会舆论引导等;第五部分则是总结微信朋友圈中自我呈现所存在的问题及影响,其中个人问题包含人际关系信任危机、社会角色混乱、自我认知焦虑以及自我呈现行为异化等,社会问题主要包括私人空间与公共空间的界限模糊、网络社交文化异化等;第六部分根据自我呈现存在的问题提出建议,主要侧重媒介使用态度以及社交态度两方面。总之,微信朋友圈中的自我呈现不仅对自我呈现主客体产生一定的价值与影响,为自我呈现变革带来新契机,促进自我呈现新形式产生;也为整个社会带来一定的价值与影响,实现了网络社交文化的重塑。但同时也存在很多问题,诸如媒介依赖、社交文化异化等,因此,合理看待与使用微信朋友圈中的自我呈现成为社会健康发展的迫切要求。
[Abstract]:In recent years, with the rapid development of mobile networking technology, WeChat is becoming the hottest mobile social tool. According to a global survey of mobile chat apps conducted by SimilarWeb in 2016, WeChat has the third largest number of users in the world. The number reached 697 million. As the main function of WeChat, WeChat has won the hearts of many users with its unique communication attributes. Life, food and selfie have become the way for WeChat users to create their own image, and swiping the circle of friends has become the normal life of WeChat users. Under this background, this research takes the popular reason, the transmission characteristic and the influence in the WeChat friend circle as the starting point, probes into the self-presentation change in the WeChat friend circle, summarizes the value and the influence of the self-presentation in the WeChat friend circle. On the basis of analyzing the existing problems, the paper puts forward the countermeasures. This research is carried out from the following parts. The introduction introduces the research background, purpose and significance of the study, and explains the basic research theories, such as self-presentation, drama theory and situational definition. Summarizes the domestic and foreign self-presentation content research present situation, analyzes this research content research value; The second part discusses the external change of self-presentation, including the spatial change of self-presentation, the change of self-presentation situation and the transformation of self-presentation of subject-object identity. The third part discusses the internal changes of self-presentation in WeChat's circle of friends, which mainly involve the form of self-presentation, the content of self-presentation and the information circulation mode of self-presentation. The fourth part expounds the personal value and social value of self-presentation in WeChat's circle of friends, in which the personal value is mainly reflected in the unity of self-harmony and interpersonal harmony. The social value is mainly reflected in the establishment of public opinion field and the guidance of social public opinion. The fifth part summarizes the problems and effects of self-presentation in WeChat's circle of friends, among which personal problems include interpersonal trust crisis, social role confusion, self-cognitive anxiety and self-presentation behavior alienation. The social problems mainly include the blurring of the boundary between private space and public space, the alienation of network social culture and so on. The sixth part puts forward some suggestions according to the problems of self-presentation, mainly focusing on media use attitude and social attitude. In short, the self-presentation in WeChat's circle of friends not only has a certain value and influence on the self-presentation of the subject and object, but also brings a new opportunity for the self-presentation reform and promotes the emergence of a new form of self-presentation. It also brings certain value and influence to the whole society and realizes the remolding of network social culture. But at the same time, there are many problems, such as media dependence, social and cultural alienation, etc. Therefore, it is an urgent requirement for the healthy development of society to treat and use the self-presentation in WeChat's circle of friends reasonably.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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