受众的在场与缺席：关于媒介融合话语分析

发布时间：2018-11-20 07:11

【摘要】：媒介融合是当前我国新闻传播界的主导性话题,2014年已上升为国家战略。本文从国家、业界、学界、受众四个维度探讨我国关于媒介融合的话语,包括国家、业界、学界是如何论述媒介融合的,特别是“受众”在其中如何被表达,以及“受众”自身又如何理解和评价媒介融合,从而对媒介融合进行批判性反思。梳理媒介融合的话语后发现:国家积极推进媒介融合主要是为了意识形态安全和在新媒介环境下更好地引导舆论;业界则是因应新技术导致的媒介变革,特别是传统媒体的式微、受众的急剧流失,进而赚取更多的市场利润;学界则基于实用主义原则,为媒介融合究竟应如何进行积极出谋划策。从这三个维度而言,作为传播过程中重要环节的“受众”似乎被有意无意忽略了,造成受众的“缺席”。本文的实证研究表明,“受众”并没有因媒介融合而得到更有品质的新闻和资讯。
[Abstract]:Media convergence is the dominant topic in the field of journalism and communication in our country at present, and it has become a national strategy in 2014. This paper probes into the discourse on media convergence in China from four dimensions: country, industry, academia and audience, including the state, industry, and academic circles, how media integration is discussed, especially how the "audience" is expressed in it. And how the audience themselves understand and evaluate the media fusion, so as to critically reflect on the media convergence. After combing the discourse of media integration, it is found that the main purpose of promoting media integration is to guide public opinion better under the new media environment. The industry is in response to the new technology caused by the media changes, especially the decline of traditional media, the rapid loss of audience, and then earn more market profits; On the basis of pragmatism principle, the academic circles give positive advice on how media fusion should be carried out. From these three dimensions, as an important link in the process of communication, "audience" seems to be intentionally or unintentionally ignored, resulting in the audience's "absence". The empirical study shows that audience does not get better news and information because of media convergence.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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