关于将全民健身理念植入我国真人秀节目的思考
发布时间：2018-11-24 11:17
【摘要】：运用文献资料法、专家访谈法、对比观察法,对全民健身理念植入我国真人秀节目进行研究。认为其动力在于:我国真人秀节目亟需正能量的充入,将全民健身理念植入真人秀节目之中更易使群众接受,真人秀节目中的明星效应不容小觑,所需投入成本低且回报率高,真人秀节目所搭载的电视和网络平台的传播效果更具有影响力等;路径在于:以受邀嘉宾身体力行健身方法于节目中,适当将全民健身的宣传融入节目"副歌"环节中,邀请健身专家进行节目前的热身指导等;且应注意潜移默化、可持续发展、确保节目本身节奏与娱乐性、兼顾不同年龄层受众、不断创新等关键点。
[Abstract]:By means of literature, expert interview and comparative observation, the concept of national fitness was implanted into Reality Show program in China. The author thinks that the motive force lies in: Reality Show programs in our country need to be filled with positive energy, and it is easier to popularize the idea of national fitness in Reality Show programs. The star effect of Reality Show programs is not to be underestimated, and the cost of investment is low and the rate of return is high. Reality Show programs carried by the television and network platform of the dissemination of more influential and so on; The path lies in: using the invited guests to practice the fitness method in the program, properly incorporating the propaganda of the national fitness into the "chorus" link of the program, inviting fitness experts to conduct the current warm-up guidance of the festival and so on; And should pay attention to the subtle, sustainable development, ensure that the program itself rhythm and entertainment, taking into account the audience of different ages, innovation and other key points.
【作者单位】： 安徽师范大学体育学院;安徽工商职业学院工商管理系;
【基金】：国家体育总局体育哲学社会科学研究项目(1095SS07052) 安徽师范大学研究生科研创新与实践项目(2017cxsj005)
【分类号】：G222;G812.4
本文编号：2353489
[Abstract]:By means of literature, expert interview and comparative observation, the concept of national fitness was implanted into Reality Show program in China. The author thinks that the motive force lies in: Reality Show programs in our country need to be filled with positive energy, and it is easier to popularize the idea of national fitness in Reality Show programs. The star effect of Reality Show programs is not to be underestimated, and the cost of investment is low and the rate of return is high. Reality Show programs carried by the television and network platform of the dissemination of more influential and so on; The path lies in: using the invited guests to practice the fitness method in the program, properly incorporating the propaganda of the national fitness into the "chorus" link of the program, inviting fitness experts to conduct the current warm-up guidance of the festival and so on; And should pay attention to the subtle, sustainable development, ensure that the program itself rhythm and entertainment, taking into account the audience of different ages, innovation and other key points.
【作者单位】： 安徽师范大学体育学院;安徽工商职业学院工商管理系;
【基金】：国家体育总局体育哲学社会科学研究项目(1095SS07052) 安徽师范大学研究生科研创新与实践项目(2017cxsj005)
【分类号】：G222;G812.4
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