诗词竞技类电视节目的文化价值传播研究
发布时间：2018-11-27 06:45
【摘要】：党的十八大以来,习近平总书记多次强调“核心价值观要融入大众生活,就要通过大众化的传播手段,将抽象理论转化为大众喜闻乐见的通俗话语,尽量贴近普通民众的生活和内心情感”。他还明确指出:“中华优秀传统文化是社会主义核心价值观最深厚的文化基因、精神纽带、价值源泉”。诗词竞技类电视节目围绕“古诗词”的核心元素,以答题竞技和嘉宾答疑解惑为节目环节,由原来的单向传播、纯知识普及转变为结合新媒体、将文化价值传播融入受众日常生活的新型节目形态。本文将“文化价值”界定为:能满足受众对传统文化传承需求的属性或功能。本文以再现(representation)、文化价值、媒介生态学、叙事学等相关理论,运用文本分析法、内容分析法和访谈法,研究的主要问题是:诗词竞技类电视节目及新媒体平台的诗词文本蕴含了哪些文化价值的选择,这些选择侧重于哪些主流价值观。本文共分为五个部分。首先介绍了论文的研究背景和研究现状。其次,以《中国诗词大会》为例,结合其它三个同类型的电视节目,探讨该类电视节目及新媒体平台诗词文本所蕴含的文化价值的选择,并分析这些文化价值的选择侧重于哪些主流价值观。再者,从媒介生态学的视角,考察该类电视节目中文化价值传播的影响因素。最后,本文对诗词竞技类电视节目的文化价值传播提出展望,并提出可行性建议。研究发现:1.诗词竞技类电视节目及新媒体平台的文化价值选择侧重于“爱国”、“和谐”、“自由”的主流价值观。2.该类电视节目特别是新媒体平台不仅改善了文化价值的严肃说教方式,而且运用了受众所喜爱的多媒体形式和互动功能,加深了受众对文化价值的理解并主动去弘扬和践行主流价值观,为“中国梦”、“社会主义和谐社会”、“文化强国”等主流意识形态起到了重要的推广作用。然而,该类电视节目仍然存在背诵形态成诟病、文化价值传播碎片化、故事煽情意味浓、点评嘉宾解读过于情绪化、平台间互动局限化的五个问题。
[Abstract]:Since the 18th National Congress of the Party, General Secretary Xi Jinping has repeatedly stressed that "in order to integrate core values into public life, we must transform abstract theory into popular discourse through popular means of communication." Try to be close to the lives and inner feelings of ordinary people. He also pointed out that "Chinese excellent traditional culture is the most profound cultural gene, spiritual bond and value source of socialist core values." Around the core elements of "ancient poetry", competitive poetry TV programs take answering competition and guest answering questions and questions as the program link, from the original one-way transmission, pure knowledge popularization to the combination of new media. The dissemination of cultural values into the audience's daily life of a new form of programs. This article defines "cultural value" as the attribute or function that can meet the needs of the audience for traditional cultural inheritance. In order to reproduce (representation), cultural value, media ecology, narratology and other relevant theories, this paper uses text analysis, content analysis and interview. The main problems of the study are: poetry competitive TV programs and new media platform poetry text contains the choice of cultural values, these choices focus on which mainstream values. This paper is divided into five parts. Firstly, the research background and present situation of the thesis are introduced. Secondly, taking the Chinese Poetry Congress as an example and combining three other TV programs of the same type, this paper discusses the choice of the cultural value of this kind of TV program and the poetic text of the new media platform. And analyze the choice of these cultural values which focus on the mainstream values. Furthermore, from the perspective of media ecology, the influence factors of cultural value transmission in this kind of TV programs are investigated. Finally, this paper puts forward the prospect of the cultural value transmission of the poetry competitive TV programs, and puts forward some feasible suggestions. The results are as follows: 1. The cultural value choice of the poetry competitive TV programs and the new media platform focuses on the mainstream values of "patriotism", "harmony" and "freedom". 2. This kind of television program, especially the new media platform, not only improves the serious preaching mode of cultural value, but also utilizes the multimedia form and interactive function that the audience likes. It deepens the audience's understanding of the cultural value and proclaims and practices the mainstream values. It plays an important role in promoting the mainstream ideology such as "Chinese Dream", "socialist harmonious society", "cultural power" and so on. However, there are still five problems in this kind of TV programs, such as recitation, fragmentation of cultural value communication, agitation of stories, emotional interpretation of comment guests and localization of interaction between platforms.
【学位授予单位】：广州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222
本文编号：2359736
[Abstract]:Since the 18th National Congress of the Party, General Secretary Xi Jinping has repeatedly stressed that "in order to integrate core values into public life, we must transform abstract theory into popular discourse through popular means of communication." Try to be close to the lives and inner feelings of ordinary people. He also pointed out that "Chinese excellent traditional culture is the most profound cultural gene, spiritual bond and value source of socialist core values." Around the core elements of "ancient poetry", competitive poetry TV programs take answering competition and guest answering questions and questions as the program link, from the original one-way transmission, pure knowledge popularization to the combination of new media. The dissemination of cultural values into the audience's daily life of a new form of programs. This article defines "cultural value" as the attribute or function that can meet the needs of the audience for traditional cultural inheritance. In order to reproduce (representation), cultural value, media ecology, narratology and other relevant theories, this paper uses text analysis, content analysis and interview. The main problems of the study are: poetry competitive TV programs and new media platform poetry text contains the choice of cultural values, these choices focus on which mainstream values. This paper is divided into five parts. Firstly, the research background and present situation of the thesis are introduced. Secondly, taking the Chinese Poetry Congress as an example and combining three other TV programs of the same type, this paper discusses the choice of the cultural value of this kind of TV program and the poetic text of the new media platform. And analyze the choice of these cultural values which focus on the mainstream values. Furthermore, from the perspective of media ecology, the influence factors of cultural value transmission in this kind of TV programs are investigated. Finally, this paper puts forward the prospect of the cultural value transmission of the poetry competitive TV programs, and puts forward some feasible suggestions. The results are as follows: 1. The cultural value choice of the poetry competitive TV programs and the new media platform focuses on the mainstream values of "patriotism", "harmony" and "freedom". 2. This kind of television program, especially the new media platform, not only improves the serious preaching mode of cultural value, but also utilizes the multimedia form and interactive function that the audience likes. It deepens the audience's understanding of the cultural value and proclaims and practices the mainstream values. It plays an important role in promoting the mainstream ideology such as "Chinese Dream", "socialist harmonious society", "cultural power" and so on. However, there are still five problems in this kind of TV programs, such as recitation, fragmentation of cultural value communication, agitation of stories, emotional interpretation of comment guests and localization of interaction between platforms.
【学位授予单位】：广州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222
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