为中国“媒体”正名分——对国内“泛媒体论”的认知性反思
发布时间：2018-11-28 10:42
【摘要】：在当代中国的传播学和传媒学领域里,“泛媒体论”是一个司空见惯的学术思潮。在学术著述和高校教材中,“泛媒体论”就是将技术性的信息栽体或者将互联网的技术衍生物泛化为“体制性、机构性的媒体”的一种学术话语现象。中文学术话语体系中出现的“泛媒体论”,“跨语传播”是其文化背景,西方传播学是其理论根源,互联网扩张是其技术根源。在“新技术革命”的语境下,“新媒体”是“泛媒体论”对媒介形态和信息方式的一种误读,正是这种误读却加深了“媒体”概念被泛化的程度;在“新媒体革命”的语境下,“自媒体”则是“泛媒体论”转译“wemedia”或“wethemedia”等学术命题所生发出的一种“零概念”性“伪媒体”,旨在夺取“媒体话语权”,进而危及合法的“传播体制”和稳定的“传播秩序”。
[Abstract]:Pan-media theory is a common academic trend in the field of communication and media in contemporary China. In academic writings and college textbooks, "pan-media theory" is a phenomenon of academic discourse, in which the technical information is planted or the technical derivatives of the Internet are generalized into "institutional and institutional media". The "pan-media theory" in the Chinese academic discourse system, "interlingual communication" is its cultural background, Western communication is its theoretical origin, and the expansion of the Internet is its technical origin. In the context of "new technology revolution", "new media" is a kind of misreading of media form and information mode by "pan-media theory", but it is this kind of misreading that deepens the generalization of the concept of "media". In the context of "new media revolution", "self-media" is a kind of "zero concept" pseudo-media "which is produced by" pan-media theory "translation of academic propositions such as" wemedia "or" wethemedia ", aiming at seizing" media discourse power ". Thus endangers the legal "communication system" and the stable "communication order".
【作者单位】： 兰州大学新闻与传播学院;
【分类号】：G206.3
，
本文编号：2362607
[Abstract]:Pan-media theory is a common academic trend in the field of communication and media in contemporary China. In academic writings and college textbooks, "pan-media theory" is a phenomenon of academic discourse, in which the technical information is planted or the technical derivatives of the Internet are generalized into "institutional and institutional media". The "pan-media theory" in the Chinese academic discourse system, "interlingual communication" is its cultural background, Western communication is its theoretical origin, and the expansion of the Internet is its technical origin. In the context of "new technology revolution", "new media" is a kind of misreading of media form and information mode by "pan-media theory", but it is this kind of misreading that deepens the generalization of the concept of "media". In the context of "new media revolution", "self-media" is a kind of "zero concept" pseudo-media "which is produced by" pan-media theory "translation of academic propositions such as" wemedia "or" wethemedia ", aiming at seizing" media discourse power ". Thus endangers the legal "communication system" and the stable "communication order".
【作者单位】： 兰州大学新闻与传播学院;
【分类号】：G206.3
，
本文编号：2362607
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