媒介融合背景下重庆报业全媒体发展研究
发布时间：2018-12-08 07:39
【摘要】：随着网络技术的蓬勃发展,新媒体抢占着传统媒体的市场,传统媒体曾经垄断的市场地位不复存在,其中受到冲击最大的是传统报业市场,单一的传播模式和扁平的盈利模式已经不能适应时代的发展趋势,传统报业的市场份额逐渐缩小。因此在这样压力下,传统报业主动与被动地走上了全媒体发展的道路,媒介融合的时代来临。重庆报业的改革转型依托于国内媒介融合的大势所趋,走上了全媒体发展的道路。重庆成为直辖市以来,经济、政治、文化各方面高速发展,报业市场也是百花齐放,百家争鸣的状态。直到在2005年传统报业市场受到了新媒体技术带来的冲击,传媒市场一家独大的垄断局势已经被分割,重庆报业在这样的局势下大力发展全媒体,从而寻求长远的发展模式。本文以国内媒介融合的时代潮流为背景,以重庆为区域研究对象,探索重庆报业全媒体的发展道路,并提出自己对重庆报业全媒体未来发展的展望,希望能为重庆全媒体发展提供一些现实可行的路径,也能为传统报业全媒体的发展提供借鉴与参考。依托本文研究的主旨,文章一共分为7个部分。第一章主要论述了新媒体技术的出现,导致传统报业走上全媒体发展道路的时代背景,梳理了媒介融合和报业全媒体的概念以及研究现状,总结了整篇文章的研究方法与创新点;第二章阐述了我国报业全媒体发展的可行性和必要性,从而得出我国报业必须走向全媒体发展道路,并以全国具有代表性的全媒体融合案例为分析对象,梳理了我国报业全媒体的发展形式,为下文重庆报业的整体梳理做一个承上启下的作用。第三章主要阐述了重庆报业曾经经历的辉煌与现在面临的迷茫,举出当下重庆报业全媒体多种出版形式,了解当下重庆报业的具体发展形态。第四章具体分析了重庆报业全媒体的发展历程,包含了全媒体发展的三个阶段和三个层面,分析得出重庆报业全媒体还处于初步探索阶段。第五章主要从传播渠道方面、业务结构方面、发展过程方面分析重庆报业全媒体的发展特征,以及分析了重庆报业全媒体发展的三个模式:报网合一的模式,建立融合式全媒体;报网分立的模式,建立扩张式全媒体;联合发展模式,建立联合式全媒体。第六章主要阐释了重庆报业全媒体发展面临着区域性受到限制、同质化现象严重、人才欠缺的困境,从内容层面、管理层面、结构层面提出了解决措施。最后一部分是总结与展望,虽然传统报业市场面临危机,机遇与挑战是同时并存的,发展全媒体是当前媒介融合的背景下报变革业的出路,并且从重庆报业的媒介发展、媒体格局和人才标准方面提出了展望。
[Abstract]:With the rapid development of network technology, new media occupy the market of traditional media. The market position of traditional media once monopolized no longer exists, among which the traditional newspaper market is the most affected. The single mode of communication and flat mode of profit can not adapt to the trend of development of the times, the market share of the traditional newspaper industry gradually shrinks. Therefore, under such pressure, the traditional newspaper industry has actively and passively embarked on the road of all media development, and the era of media convergence has come. The reform and transformation of Chongqing newspaper industry depends on the trend of domestic media integration, and goes on the road of all media development. Since Chongqing became a municipality directly under the Central Government, its economy, politics and culture have developed at a high speed, and the newspaper market has been in full bloom and contending with a hundred schools of thought. Until 2005, the traditional newspaper market was impacted by the new media technology, and the monopoly situation of the media market has been divided. In this situation, Chongqing newspaper industry vigorously developed the whole media, thus seeking a long-term development model. In this paper, based on the trend of the integration of domestic media, taking Chongqing as the regional research object, this paper explores the development of the whole media of Chongqing newspaper industry, and puts forward its own prospects for the future development of the whole media of Chongqing newspaper industry. It is hoped that it can provide some practical and feasible paths for the development of Chongqing's whole media, and also provide reference and reference for the development of traditional whole media. Relying on the main purpose of this paper, the article is divided into seven parts. The first chapter mainly discusses the emergence of new media technology, which leads the traditional newspaper industry to take the road to the development of all media background, combing the concept of media convergence and newspaper all media, as well as the status quo of research. The research methods and innovation points of the whole article are summarized. The second chapter expounds the feasibility and necessity of the development of all-media in China's newspaper industry, and concludes that the newspaper industry of our country must go to the road of all-media development, and take the representative case of all-media integration as the analysis object. This paper combs the development form of the whole media of newspaper industry in our country, and makes a connecting role for the overall combing of Chongqing newspaper industry below. The third chapter mainly expounds the splendor and confusion that Chongqing newspaper industry has experienced and now faces, citing various publishing forms of all media in Chongqing newspaper industry at present, and understanding the specific development form of Chongqing newspaper industry at present. The fourth chapter analyzes the development process of the whole media in Chongqing, including three stages and three levels of the development of the whole media, and concludes that the whole media in Chongqing is still in the initial stage of exploration. The fifth chapter mainly analyzes the characteristics of Chongqing newspaper all media development from the aspects of communication channel, business structure and development process, and analyzes the three models of Chongqing newspaper all media development: the integration of newspaper and network. Establishment of integrated all-media; The model of separation of newspapers and networks, the establishment of the expansion of all media; the joint development of the model, the establishment of a joint all-media. The sixth chapter mainly explains that the development of all media in Chongqing newspaper industry is facing regional constraints, homogenization phenomenon is serious, lack of talent predicament, from the content level, management level, structural level put forward the solution. The last part is a summary and prospect. Although the traditional newspaper market is facing crisis, opportunities and challenges coexist, the development of all-media is the way out of reporting reform industry under the background of current media integration, and the development of Chongqing newspaper industry from the media. Media pattern and talent standards put forward the outlook.
【学位授予单位】：重庆工商大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G219.27
本文编号：2367964
[Abstract]:With the rapid development of network technology, new media occupy the market of traditional media. The market position of traditional media once monopolized no longer exists, among which the traditional newspaper market is the most affected. The single mode of communication and flat mode of profit can not adapt to the trend of development of the times, the market share of the traditional newspaper industry gradually shrinks. Therefore, under such pressure, the traditional newspaper industry has actively and passively embarked on the road of all media development, and the era of media convergence has come. The reform and transformation of Chongqing newspaper industry depends on the trend of domestic media integration, and goes on the road of all media development. Since Chongqing became a municipality directly under the Central Government, its economy, politics and culture have developed at a high speed, and the newspaper market has been in full bloom and contending with a hundred schools of thought. Until 2005, the traditional newspaper market was impacted by the new media technology, and the monopoly situation of the media market has been divided. In this situation, Chongqing newspaper industry vigorously developed the whole media, thus seeking a long-term development model. In this paper, based on the trend of the integration of domestic media, taking Chongqing as the regional research object, this paper explores the development of the whole media of Chongqing newspaper industry, and puts forward its own prospects for the future development of the whole media of Chongqing newspaper industry. It is hoped that it can provide some practical and feasible paths for the development of Chongqing's whole media, and also provide reference and reference for the development of traditional whole media. Relying on the main purpose of this paper, the article is divided into seven parts. The first chapter mainly discusses the emergence of new media technology, which leads the traditional newspaper industry to take the road to the development of all media background, combing the concept of media convergence and newspaper all media, as well as the status quo of research. The research methods and innovation points of the whole article are summarized. The second chapter expounds the feasibility and necessity of the development of all-media in China's newspaper industry, and concludes that the newspaper industry of our country must go to the road of all-media development, and take the representative case of all-media integration as the analysis object. This paper combs the development form of the whole media of newspaper industry in our country, and makes a connecting role for the overall combing of Chongqing newspaper industry below. The third chapter mainly expounds the splendor and confusion that Chongqing newspaper industry has experienced and now faces, citing various publishing forms of all media in Chongqing newspaper industry at present, and understanding the specific development form of Chongqing newspaper industry at present. The fourth chapter analyzes the development process of the whole media in Chongqing, including three stages and three levels of the development of the whole media, and concludes that the whole media in Chongqing is still in the initial stage of exploration. The fifth chapter mainly analyzes the characteristics of Chongqing newspaper all media development from the aspects of communication channel, business structure and development process, and analyzes the three models of Chongqing newspaper all media development: the integration of newspaper and network. Establishment of integrated all-media; The model of separation of newspapers and networks, the establishment of the expansion of all media; the joint development of the model, the establishment of a joint all-media. The sixth chapter mainly explains that the development of all media in Chongqing newspaper industry is facing regional constraints, homogenization phenomenon is serious, lack of talent predicament, from the content level, management level, structural level put forward the solution. The last part is a summary and prospect. Although the traditional newspaper market is facing crisis, opportunities and challenges coexist, the development of all-media is the way out of reporting reform industry under the background of current media integration, and the development of Chongqing newspaper industry from the media. Media pattern and talent standards put forward the outlook.
【学位授予单位】：重庆工商大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G219.27
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