报业转型中的新闻移动直播运用研究
发布时间：2018-12-08 12:59
【摘要】：报纸作为老牌媒体,在传媒行业拥有举足轻重的地位,但随着2004年“报纸寒冬论”的提出,其衰退也已成为不争的事实。业内各界人士开始寻找报业的“重生”之路,力图扭转颓势,力挽狂澜,各大报业纷纷步入转型行列。伴随着这股转型大势,“3D报纸”、“有声报纸”、“云报纸”等报纸形态不断涌现,“新媒体”、“全媒体”、“融媒体”等专业术语也从“王谢堂前燕”,飞到“寻常百姓家”。现如今,随着互联网技术的发展和移动设备的普及,作为新型传播方式的移动直播受到了网民的热捧,不同类型不同领域的移动直播平台如雨后春笋般涌入大众视野。其中,新闻移动直播逐渐成为各大报纸媒体在新闻报道过程中首选的信息传播方式。2016年,移动直播市场风起云涌,Facebook、新浪、腾讯等各大互联网企业纷纷注资建立自己的移动直播平台,秀场直播、体育直播、游戏直播等直播方式聚集了众多人气。《华盛顿邮报》、《人民日报》、《新京报》等报业媒体也在其中嗅到转型契机,相继在各自的移动客户端上开辟直播窗口,攻夺战略高地。新闻移动直播平台数量也呈井喷式爆发,成为报业转型的新风口。本文通过分析新闻移动直播兴起的背景、原因与特点,以及结合国内外报业转型中试水新闻移动直播的案例,分析新闻移动直播的优势,最后指出运用新闻移动直播出现的问题并提出相应对策。本文共分四章。第一章为绪论,主要阐述了新闻新闻移动直播的产生背景、研究目的和研究思路。通过近年来报业市场不断衰退、广告发行逐年下滑、互联网技术迅速发展和移动客户端的广泛普及来展现报业的困境,并通过阅读分析相关文献资料,指出新闻移动直播可以给报业转型带来较大的发展空间。第二章是对新闻移动直播的发展及特点进行论述。本章主要用来表述新闻移动直播的概念、发展现状和特点,认为新闻移动直播在新闻报道过程中,具有实时性、场景性、可视化、多样性的特点。第三章通过分析国外的《华盛顿邮报》和国内的《人民日报》、《新京报》在转型过程中运用新闻移动直播的案例,认为在新闻报道中,可以将报业和新闻移动直播的优势进行结合,从而产生“1+12”影响力。第四章主要针对现阶段报业转型过程中,新闻移动直播出现的内容同质化严重、规范缺失、用户体验效果不佳、全能型记者匮乏的问题,认为应该避免同质化、低俗化竞争,回归内容创新;完善互联网相关法律法规的内容;结合高新科技,拓展直播方式;培养新闻移动直播时代的全能型新闻人才。
[Abstract]:Newspaper, as an old media, plays an important role in the media industry, but its decline has become an indisputable fact with the presentation of "newspaper Winter Theory" in 2004. People from all walks of life in the industry began to look for the "rebirth" road of the newspaper industry, trying to reverse the downturn and turn the tide around, and the major newspaper industry stepped into the ranks of transformation one after another. With this trend of transformation, the forms of "3D newspapers", "audio newspapers", "cloud newspapers" and other newspaper forms are constantly emerging. The terms "new media", "all media", "integrated media" and other professional terms have also started from "Wang Xie Tang Qianyan Yan". Fly to "ordinary people's house". Nowadays, with the development of Internet technology and the popularity of mobile devices, mobile direct broadcasting as a new mode of communication has been popular among netizens. Mobile live broadcasting platforms of different types and different fields have sprung up into the public view. Among them, the mobile broadcast of news has gradually become the preferred mode of information dissemination in the process of news coverage by major newspaper media. In 2016, the mobile live broadcast market surged, and Facebook, Sina, Tencent and other major Internet enterprises have invested money to establish their own mobile live broadcasting platforms, live TV shows, live sports, live games, and other live broadcasting methods have gathered a lot of popularity. "Washington Post," People's Daily, " The Beijing News and other newspaper media have also sniffed the opportunity of transformation, one after another in their mobile clients on the opening of a live window to seize the strategic high ground. News mobile live broadcast platform number also blowout outbreak, become the new tuyere of newspaper industry transformation. This paper analyzes the background, reasons and characteristics of the rise of news mobile direct broadcasting, and analyzes the advantages of news mobile direct broadcasting by combining with the cases of domestic and foreign news industry transformation. Finally, the paper points out the problems of using news mobile direct broadcast and puts forward the corresponding countermeasures. This paper is divided into four chapters. The first chapter is the introduction, mainly elaborated the news mobile live broadcast the background, the research goal and the research thought. Through the decline of newspaper market in recent years, the decline of advertisement distribution year by year, the rapid development of Internet technology and the widespread popularity of mobile clients, the plight of newspaper industry can be revealed by reading and analyzing relevant literature. It is pointed out that mobile broadcast of news can bring great development space to the transformation of newspaper industry. The second chapter is the development and characteristics of news mobile direct broadcast. This chapter is mainly used to describe the concept, development status and characteristics of news mobile live broadcast. It is considered that news mobile broadcast has the characteristics of real-time, scene, visualization and diversity in the process of news reporting. In the third chapter, by analyzing the cases of the overseas Washington Post and the domestic "People's Daily" and the "Beijing News" using the news mobile broadcast in the process of transformation, the author thinks that in the news reports, Can combine the advantage of newspaper and news mobile direct broadcast, thus produce "1 12" influence. The fourth chapter mainly aims at the problems of serious homogeneity, lack of standard, poor effect of user experience and lack of comprehensive journalists in the process of newspaper industry transformation at present. We think that we should avoid homogenization and vulgar competition. Return to the content innovation; Improve the content of relevant laws and regulations of the Internet; combine high and new technology, expand the way of live broadcasting; train the omnipotent news talents in the era of mobile news broadcasting.
【学位授予单位】：重庆工商大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G210.7
本文编号：2368386
[Abstract]:Newspaper, as an old media, plays an important role in the media industry, but its decline has become an indisputable fact with the presentation of "newspaper Winter Theory" in 2004. People from all walks of life in the industry began to look for the "rebirth" road of the newspaper industry, trying to reverse the downturn and turn the tide around, and the major newspaper industry stepped into the ranks of transformation one after another. With this trend of transformation, the forms of "3D newspapers", "audio newspapers", "cloud newspapers" and other newspaper forms are constantly emerging. The terms "new media", "all media", "integrated media" and other professional terms have also started from "Wang Xie Tang Qianyan Yan". Fly to "ordinary people's house". Nowadays, with the development of Internet technology and the popularity of mobile devices, mobile direct broadcasting as a new mode of communication has been popular among netizens. Mobile live broadcasting platforms of different types and different fields have sprung up into the public view. Among them, the mobile broadcast of news has gradually become the preferred mode of information dissemination in the process of news coverage by major newspaper media. In 2016, the mobile live broadcast market surged, and Facebook, Sina, Tencent and other major Internet enterprises have invested money to establish their own mobile live broadcasting platforms, live TV shows, live sports, live games, and other live broadcasting methods have gathered a lot of popularity. "Washington Post," People's Daily, " The Beijing News and other newspaper media have also sniffed the opportunity of transformation, one after another in their mobile clients on the opening of a live window to seize the strategic high ground. News mobile live broadcast platform number also blowout outbreak, become the new tuyere of newspaper industry transformation. This paper analyzes the background, reasons and characteristics of the rise of news mobile direct broadcasting, and analyzes the advantages of news mobile direct broadcasting by combining with the cases of domestic and foreign news industry transformation. Finally, the paper points out the problems of using news mobile direct broadcast and puts forward the corresponding countermeasures. This paper is divided into four chapters. The first chapter is the introduction, mainly elaborated the news mobile live broadcast the background, the research goal and the research thought. Through the decline of newspaper market in recent years, the decline of advertisement distribution year by year, the rapid development of Internet technology and the widespread popularity of mobile clients, the plight of newspaper industry can be revealed by reading and analyzing relevant literature. It is pointed out that mobile broadcast of news can bring great development space to the transformation of newspaper industry. The second chapter is the development and characteristics of news mobile direct broadcast. This chapter is mainly used to describe the concept, development status and characteristics of news mobile live broadcast. It is considered that news mobile broadcast has the characteristics of real-time, scene, visualization and diversity in the process of news reporting. In the third chapter, by analyzing the cases of the overseas Washington Post and the domestic "People's Daily" and the "Beijing News" using the news mobile broadcast in the process of transformation, the author thinks that in the news reports, Can combine the advantage of newspaper and news mobile direct broadcast, thus produce "1 12" influence. The fourth chapter mainly aims at the problems of serious homogeneity, lack of standard, poor effect of user experience and lack of comprehensive journalists in the process of newspaper industry transformation at present. We think that we should avoid homogenization and vulgar competition. Return to the content innovation; Improve the content of relevant laws and regulations of the Internet; combine high and new technology, expand the way of live broadcasting; train the omnipotent news talents in the era of mobile news broadcasting.
【学位授予单位】：重庆工商大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G210.7
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