中国江西网新媒体平台的发展研究
发布时间：2019-01-20 12:42
【摘要】：随着省级新闻网站影响力日益扩大化,对于新环境下的省级新闻网站新媒体平台的深入研究有着较为现实性意义。各个省级新闻网站往往都担负着全省新闻宣传、舆论引导等各项功能,省级新闻网站对于全省的新闻宣传也有着不可替代的重要作用,省级新闻网站在全国新闻宣传体系中也是不可或缺的重要一员,尤其是在各省级新闻网站所在地区内的宣传价值,是任何新闻网站都比拟不了的。根据以往统计,绝大多数的网上时政类新闻信息是由中央和地方重点新闻网站所提供,尤其是在省级媒体中,其时政类新闻成为全省的发布源头,在全省新闻宣传领域中的作用不言而喻。对省级重点新闻网站深入研究可以为整个区域营造良好的新闻环境,同时对提升网络媒体在受众中的公信力起到助推作用。研究省级新闻网站新媒体平台的发展,需要对省级新闻网站在构建新媒体平台的过程进行系统剖析和研究,并提出相关发展建议,有助于完善省级新闻网站在新环境下理论体系的建立。另外,也有利于规范省级新闻网站及其新媒体平台的建设和运营。在我国现阶段的经济体制中,利益多元化使得省级新闻网站在发展过程中遇到难题。本文将中国江西网新媒体平台作为研究对象,对网站不同新媒体平台进行逐一剖析。中国江西网及其新媒体平台在发展过程中有着先天性优势,凭借其强大资源优势,牢牢占据着全省新闻宣传和舆论引导的头把交椅,是全省新闻宣传的主要阵地,作为全省最主流最权威的媒体,中国江西网新媒体部门依托其强大资源优势,经过一段时间发展,已经在全省乃至全国有了一定影响力。笔者在研究生期间曾在中国江西网新闻媒体部门进行了长时间实习和调研,对中国江西网新媒体部门有了了解,这也有助于本文研究的展开。本篇论文主要研究中国江西网新媒体平台的发展,分析中国江西网在发展过程新媒体平台过程中所遇到的问题,是在参与式观察和访谈调研的基础上,并结合文献研究、个案分析方法,通过本文研究对中国江西网在发展新媒体平台方面提出了借力多平台、立足本土打造特色、吸纳人才以及增强新媒体队伍建设等切实可行的发展方法。
[Abstract]:With the increasing influence of provincial news websites, it is of practical significance to study the new media platform of provincial news websites under the new environment. Each provincial news website is often responsible for all the functions of the province's news propaganda, public opinion guidance, and so on. Provincial news websites also play an irreplaceable role in the province's news propaganda. Provincial news website is also an indispensable member in the national news propaganda system, especially in the region where the provincial news website is in the propaganda value, is no news website can match. According to past statistics, the vast majority of online current and political news information is provided by the central and local key news websites. Especially in the provincial media, its current and political news has become the source of publication throughout the province. The role of propaganda in the province is self-evident. The in-depth study of provincial key news websites can create a good news environment for the whole region and at the same time promote the credibility of the network media in the audience. To study the development of new media platform of provincial news website, it is necessary to systematically analyze and study the process of constructing new media platform of provincial news website, and put forward relevant development suggestions. It is helpful to perfect the establishment of the theory system of provincial news website under the new environment. In addition, also benefit to standardize provincial news website and its new media platform construction and operation. In the present economic system of our country, the diversification of interests makes the provincial news websites encountering difficulties in the process of development. In this paper, the new media platform of Jiangxi net is taken as the research object, and the different new media platforms of the website are analyzed one by one. China Jiangxi Network and its new media platform have congenital advantages in the process of development. Relying on their powerful resource advantages, they firmly occupy the top position of the province's news propaganda and public opinion guidance, and are the main positions of the province's news propaganda. As the most mainstream and authoritative media in the province, the new media department of Jiangxi net of China, relying on its powerful resource advantage, has already had certain influence in the whole province and even the whole country after a period of development. The author has conducted a long period of practice and investigation in the news media department of Jiangxi net in China during the graduate period, and has learned about the new media department of Jiangxi net of China, which is also helpful to the development of this paper. This paper mainly studies the development of the new media platform of Jiangxi net of China, and analyzes the problems encountered in the process of the development of the new media platform of Jiangxi net of China. It is based on the participatory observation and interview investigation, and combined with the literature research. Through the research of this paper, the author puts forward some feasible development methods, such as using the multi-platform to develop the new media platform, based on the local characteristics, absorbing talents and strengthening the construction of the new media team.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206
本文编号：2412050
[Abstract]:With the increasing influence of provincial news websites, it is of practical significance to study the new media platform of provincial news websites under the new environment. Each provincial news website is often responsible for all the functions of the province's news propaganda, public opinion guidance, and so on. Provincial news websites also play an irreplaceable role in the province's news propaganda. Provincial news website is also an indispensable member in the national news propaganda system, especially in the region where the provincial news website is in the propaganda value, is no news website can match. According to past statistics, the vast majority of online current and political news information is provided by the central and local key news websites. Especially in the provincial media, its current and political news has become the source of publication throughout the province. The role of propaganda in the province is self-evident. The in-depth study of provincial key news websites can create a good news environment for the whole region and at the same time promote the credibility of the network media in the audience. To study the development of new media platform of provincial news website, it is necessary to systematically analyze and study the process of constructing new media platform of provincial news website, and put forward relevant development suggestions. It is helpful to perfect the establishment of the theory system of provincial news website under the new environment. In addition, also benefit to standardize provincial news website and its new media platform construction and operation. In the present economic system of our country, the diversification of interests makes the provincial news websites encountering difficulties in the process of development. In this paper, the new media platform of Jiangxi net is taken as the research object, and the different new media platforms of the website are analyzed one by one. China Jiangxi Network and its new media platform have congenital advantages in the process of development. Relying on their powerful resource advantages, they firmly occupy the top position of the province's news propaganda and public opinion guidance, and are the main positions of the province's news propaganda. As the most mainstream and authoritative media in the province, the new media department of Jiangxi net of China, relying on its powerful resource advantage, has already had certain influence in the whole province and even the whole country after a period of development. The author has conducted a long period of practice and investigation in the news media department of Jiangxi net in China during the graduate period, and has learned about the new media department of Jiangxi net of China, which is also helpful to the development of this paper. This paper mainly studies the development of the new media platform of Jiangxi net of China, and analyzes the problems encountered in the process of the development of the new media platform of Jiangxi net of China. It is based on the participatory observation and interview investigation, and combined with the literature research. Through the research of this paper, the author puts forward some feasible development methods, such as using the multi-platform to develop the new media platform, based on the local characteristics, absorbing talents and strengthening the construction of the new media team.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206
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