新媒体财经类节目主持人的语言特点研究

发布时间：2019-02-09 12:06

【摘要】：财经类节目以财经发展、经济事件、商业人物为主要内容,利用播报、谈话、脱口秀等方式呈现在屏幕上,使观众了解全球经济态势、认识经济现状。手机、摄像机、照相机、VR、电脑的不断发展和革新,组成了现在网络化的新兴媒体时代。财经类的新媒体节目也有所发展,新媒体财经节目的节目形式变得多种多样。新媒体的财经节目主持人的语言特点和主持风格相对于传统财经节目也发生了改变,从传统的新闻播音语言特点向更贴近大众,贴近生活,贴近网络热点方向发展,主持人语言表达的个性化也越来越重要。本文利用播音学,传播学,阐释学,主持人语言表达的个性化等相关理论,对新媒体财经类节目和新媒体财经节目中主持的语言风格特点做了探索和研究,对于如何做出优秀的新媒体财经类节目以及主持人应该如何做到新媒体财经节目的个性化的主持提出了创新观点。
[Abstract]:The main contents of financial and economic programs are financial development, economic events and business figures. They are presented on the screen by means of broadcast, talk and talk show, so that the audience can understand the global economic situation and the current economic situation. The development and innovation of mobile phone, camera, camera and VR, computer make up the new media age. The new media programs of finance and economics have also developed, and the program forms of new media financial programs have become various. Compared with the traditional financial programs, the language characteristics and hosting styles of the new media's financial program hosts have also changed. From the traditional features of the language of news broadcasting to the direction of being closer to the masses, close to life and close to the hot spots of the network, The personalization of host language expression is becoming more and more important. Based on the theories of broadcasting, communication, hermeneutics and personalization of host's language expression, this paper explores and studies the language style characteristics of new media financial programs and new media financial programs. Innovative viewpoints are put forward on how to make excellent new media financial and economic programs and how the host should do individualized hosting of new media financial programs.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222.2

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