网络经济视角下的媒体价值:基于中国日报网农民工报道编码分析
发布时间：2019-02-14 17:23
【摘要】：基于中国日报网农民工报道,运用编码分析方法,围绕信息产品特征、受众效用、报道效果与效率,采用质性与量化相结合方法,分析农民工报道的样本主题、语义特质和内容,将信息产品供求理论应用于研究报道主题多元、体现社会合意与内容迭代创新的传播活动,阐释了网络经济视角下媒体价值重构的路径,弥补了传播学议程设置和框架分析在网络媒体价值研究中的不足,揭示了新媒体价值创造与报道及受众之间的共生关系。
[Abstract]:Based on the report of migrant workers on China Daily, this paper analyzes the sample theme of migrant workers' reports by using coding analysis method, focusing on the characteristics of information products, audience utility, reporting effect and efficiency, and combining qualitative and quantitative methods. Semantic characteristics and content, applying the theory of supply and demand of information products to the multiple topics of research reports, embodying the communication activities of social agreement and content iteration and innovation, and explaining the path of media value reconstruction in the perspective of network economy. It makes up for the deficiency of communication agenda setting and frame analysis in the study of network media value, and reveals the symbiotic relationship between new media value creation, report and audience.
【作者单位】： 浙江农林大学经济管理学院;浙江省农民发展研究中心;
【基金】：教育部人文社会科学研究基金项目“农民工消费分层的影响机理与政策研究”(14YJC790095) 浙江省高校重大人文社科攻关计划项目“扩大内需背景下浙江省农民工消费分化与政策研究”(2013QN059) 浙江省提升高校办学水平专项——农民发展研究创新团队“农民收入与消费研究项目群”研究成果
【分类号】：G212
[Abstract]:Based on the report of migrant workers on China Daily, this paper analyzes the sample theme of migrant workers' reports by using coding analysis method, focusing on the characteristics of information products, audience utility, reporting effect and efficiency, and combining qualitative and quantitative methods. Semantic characteristics and content, applying the theory of supply and demand of information products to the multiple topics of research reports, embodying the communication activities of social agreement and content iteration and innovation, and explaining the path of media value reconstruction in the perspective of network economy. It makes up for the deficiency of communication agenda setting and frame analysis in the study of network media value, and reveals the symbiotic relationship between new media value creation, report and audience.
【作者单位】： 浙江农林大学经济管理学院;浙江省农民发展研究中心;
【基金】：教育部人文社会科学研究基金项目“农民工消费分层的影响机理与政策研究”(14YJC790095) 浙江省高校重大人文社科攻关计划项目“扩大内需背景下浙江省农民工消费分化与政策研究”(2013QN059) 浙江省提升高校办学水平专项——农民发展研究创新团队“农民收入与消费研究项目群”研究成果
【分类号】：G212
【参考文献】
相关期刊论文 前8条
1 曾振华;曾林浩;;农民工媒介形象塑造实证研究——以1983—2014年《人民日报》农民工报道为例[J];中国报业;2016年22期
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