移动互联网时代下的网络广播：现状、问题及出路
发布时间：2019-02-19 12:41
【摘要】：移动互联网正深刻地改变着人类的生产方式和生活方式,以移动性、便携性见长的智能手机成为了人们最依赖的移动终端,与之相适应的是各种各样借助互联网生存的媒介,其中就包括网络广播,与移动互联网的结合让网络广播拥有了即时性、便携性、多元性、创新性等等新优势。从媒介演化史的角度来看网络广播,从有线广播、无线广播到今天作为新新媒介的“两微一端”,广播的生生不息仰仗了科技提供的硬件载体和技术支持,也得益于不断追求主观能动性与选择权的广播受众,还受惠于运营模式的不断革新,尤其是在网络广播的发展过程中对PUGC、UGC等资源的利用,让网络广播成为了新时期的播客和微电台,网络广播与微信的结合更是让网络广播探索出全新的盈利模式。但是在这一系列的发展变革中,网络广播遭遇了诸多难题:节目资源版权问题、媒介特征随着全媒体时代的到来逐渐模糊化的问题、媒介使用者难以维系的问题、传播内容碎片化和受众碎片化带来的一系列问题等等,在这些亟待解决的问题面前,网络广播如何有针对性地化解危机成为了当务之急。
[Abstract]:Mobile Internet is profoundly changing the mode of production and lifestyle of human beings. Mobile phones with mobility and portability have become the most dependent mobile terminals, and all kinds of media that rely on the Internet to survive are adapted. Among them, network broadcasting, combined with mobile internet, has new advantages such as immediacy, portability, diversity, innovation and so on. From the point of view of the history of media evolution, network broadcasting. From wired broadcasting and radio broadcasting to today's "two tiny ends" of the new and new media, the broadcasting continues to rely on the hardware carrier and technical support provided by science and technology. It also benefits from the continuous pursuit of subjective initiative and the right to choose the broadcasting audience, but also from the continuous innovation of the business model, especially the use of PUGC,UGC and other resources in the development of network broadcasting. Network broadcasting has become the podcast and micro radio in the new era, and the combination of network broadcasting and WeChat makes the network broadcast explore a new profit model. However, in this series of development and transformation, the network broadcasting has encountered many difficulties: the copyright of program resources, the problem that the media features are gradually blurred with the arrival of the whole media age, and the problems that media users cannot maintain. A series of problems caused by fragmentation of communication content and audience, etc., in front of these problems, how to resolve the crisis in a targeted way has become an urgent task.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G220.7
本文编号：2426508
[Abstract]:Mobile Internet is profoundly changing the mode of production and lifestyle of human beings. Mobile phones with mobility and portability have become the most dependent mobile terminals, and all kinds of media that rely on the Internet to survive are adapted. Among them, network broadcasting, combined with mobile internet, has new advantages such as immediacy, portability, diversity, innovation and so on. From the point of view of the history of media evolution, network broadcasting. From wired broadcasting and radio broadcasting to today's "two tiny ends" of the new and new media, the broadcasting continues to rely on the hardware carrier and technical support provided by science and technology. It also benefits from the continuous pursuit of subjective initiative and the right to choose the broadcasting audience, but also from the continuous innovation of the business model, especially the use of PUGC,UGC and other resources in the development of network broadcasting. Network broadcasting has become the podcast and micro radio in the new era, and the combination of network broadcasting and WeChat makes the network broadcast explore a new profit model. However, in this series of development and transformation, the network broadcasting has encountered many difficulties: the copyright of program resources, the problem that the media features are gradually blurred with the arrival of the whole media age, and the problems that media users cannot maintain. A series of problems caused by fragmentation of communication content and audience, etc., in front of these problems, how to resolve the crisis in a targeted way has become an urgent task.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G220.7
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