媒体社会责任治理:规制下的多重自律

发布时间：2019-02-24 20:44

【摘要】：强化媒体社会责任是党和政府的要求,也是社会公众的呼声。在日益市场化与技术快速创新背景下,仅凭媒体从业者道德自律或政府监管来强化媒体的社会责任面临越来越大的压力与挑战。通过分析其他国家的经验及对中国经验的概括总结,本文提出构建以个体、媒体与行业组织为责任主体的规制下的多重自律体系,作为政府监管的有效补充。行业组织要在相关法律的基础上与主管部门的指导下制定行业规范与道德标准,并建立相应机构有效推行与维护这些标准的执行;媒体要制定内部约束机制并主动寻求社会力量的监督,提升公信力;从业者要加强学习,内化规范,提高业务水平与道德素质,更好履行社会责任。
[Abstract]:To strengthen the social responsibility of the media is the demand of the Party and the government, as well as the voice of the public. Under the background of increasingly marketization and rapid technological innovation, it is facing more and more pressure and challenge to strengthen the social responsibility of media only by media practitioners' moral self-discipline or government supervision. By analyzing the experiences of other countries and summing up the experiences of China, this paper proposes to construct a multi-disciplinary system under the responsibility of individuals, media and trade organizations as an effective supplement to government supervision. On the basis of relevant laws, trade organizations should formulate industry norms and ethical standards under the guidance of the competent authorities, and establish corresponding institutions to effectively implement and maintain these standards; The media should establish internal restraint mechanism and actively seek the supervision of social forces to enhance public credibility; practitioners should strengthen learning, internalize norms, improve their professional level and moral quality, and better fulfill their social responsibility.
【作者单位】：浙江大学城市学院;浙江大学;
【基金】：2014年教育部人文社会科学研究规划基金项目“动漫影视作品对儿童人格培养的社会责任研究”的阶段性成果,项目编号:14YJA860022
【分类号】：G206

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