乡土认同建构中的媒介力量——从有线广播视角的考察
发布时间：2019-02-27 20:39
【摘要】：有线广播与我国乡土社会在社会结构、人文特征等方面存在着某种深层次的契合和联动:对乡土社会的文化场域发挥建构作用,并成为抑制乡村社区共同体离散的反向聚合力量。其与乡土社会关系的结构性契合,也为重建乡村社会关系网提供了隐形支撑网络。在乡村社区的"趣闻轶事讲述系统"中,有线广播的融入有助于提升受众的亲密感和归属感,从而建构乡土认同。从媒介与人的互动关系出发,探讨更多的社会环境因素,而不只是从传播效果理论和发展理论的角度来进行研究,是在现代化发展进程中对乡土社会的人文关照。
[Abstract]:There are some deep-seated concordance and linkage between wired broadcasting and local society in the aspects of social structure, humanistic characteristics and so on: to play a constructive role in the cultural field of rural society; And it has become the force of reverse aggregation to restrain the dispersion of the rural community. Its structural agreement with the rural social relations also provides a hidden support network for the reconstruction of the rural social network. In the "anecdotal and anecdotal system" of rural communities, the integration of wired broadcasting helps to enhance the audience's sense of intimacy and belonging, and thus to construct local identity. Starting from the interactive relationship between media and human beings, this paper discusses more social environmental factors, not only from the perspective of communication effect theory and development theory, but also on the humanistic care of the local society in the process of modernization development.
【作者单位】： 南京大学新闻传播学院;
【分类号】：G229.2
本文编号：2431559
[Abstract]:There are some deep-seated concordance and linkage between wired broadcasting and local society in the aspects of social structure, humanistic characteristics and so on: to play a constructive role in the cultural field of rural society; And it has become the force of reverse aggregation to restrain the dispersion of the rural community. Its structural agreement with the rural social relations also provides a hidden support network for the reconstruction of the rural social network. In the "anecdotal and anecdotal system" of rural communities, the integration of wired broadcasting helps to enhance the audience's sense of intimacy and belonging, and thus to construct local identity. Starting from the interactive relationship between media and human beings, this paper discusses more social environmental factors, not only from the perspective of communication effect theory and development theory, but also on the humanistic care of the local society in the process of modernization development.
【作者单位】： 南京大学新闻传播学院;
【分类号】：G229.2
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