社会化媒体视域下乡村初级群体的交往行为研究
发布时间：2019-03-14 10:44
【摘要】：媒介对交往行为的影响,体现出农村的社会变迁与关系转换,社会化媒体的介入,打破了传统"家"传播的格局,带来了更多的文化异质;夫妻、亲子、邻里、社区的关系都发生着变革,家庭内部的"提升-融合",家庭外部的"维持-扩散"是乡村初级群体必须面对的两大命题;对社会化媒体的认识与改造,决定着农村的未来走向。作为"熟悉的陌生人",媒介充当着"中间人"与"对话者"的角色,打破"内卷化"引入更多的社会话语,"修复-破裂"适度的关系张力,有利于保持农村交往的动态平衡。
[Abstract]:The influence of media on communication behavior reflects the social change and relation transformation in rural areas, and the intervention of social media, which breaks the pattern of traditional "home" communication and brings more cultural heterogeneity. The relationships among husband and wife, parents, children, neighbors and communities are all changing. The "promotion-integration" within the family and the "maintenance-diffusion" outside the family are two major propositions that the rural primary groups must face. The understanding and transformation of social media determines the future trend of rural areas. As a "familiar stranger", the media act as "middlemen" and "interlocutors", break down the "incoiling" and introduce more social discourse, "repair-break" moderate relationship tension, It is beneficial to keep the dynamic balance of rural communication.
【作者单位】： 南京林业大学人文学院;江苏省社会科学院社会学研究所;
【基金】：教育部人文社科项目“网络弱关系下农民传播的自组织化研究”(14YJC860026)的阶段性成果
【分类号】：C912.82;G206
[Abstract]:The influence of media on communication behavior reflects the social change and relation transformation in rural areas, and the intervention of social media, which breaks the pattern of traditional "home" communication and brings more cultural heterogeneity. The relationships among husband and wife, parents, children, neighbors and communities are all changing. The "promotion-integration" within the family and the "maintenance-diffusion" outside the family are two major propositions that the rural primary groups must face. The understanding and transformation of social media determines the future trend of rural areas. As a "familiar stranger", the media act as "middlemen" and "interlocutors", break down the "incoiling" and introduce more social discourse, "repair-break" moderate relationship tension, It is beneficial to keep the dynamic balance of rural communication.
【作者单位】： 南京林业大学人文学院;江苏省社会科学院社会学研究所;
【基金】：教育部人文社科项目“网络弱关系下农民传播的自组织化研究”(14YJC860026)的阶段性成果
【分类号】：C912.82;G206
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