信息过剩与信任稀缺环境中的内容付费——从纽约时报、华盛顿邮报的付费墙策略来看
发布时间：2019-03-16 14:57
【摘要】：正在专业化领域及特定人群中,有偿的内容订阅、内容定制、内容服务将会成为互联网内容生产与消费的一个重要方面。从互联网普及以来,对内容是付费还是免费的讨论和尝试就未曾中断。尤其对于传统媒体而言,有偿还是无偿提供专业制作的内容成为探索商业模式的关键一环。作为在此领域探索的典型模式,付费墙近年在欧美报业的新媒体转型中出现了一些新的发展,也为当前信息过剩与信任稀缺环境中火爆的内容付费实践和讨论提供了一些新思路。
[Abstract]:Paid content subscription, content customization, and content service will become an important aspect of Internet content production and consumption. Since the popularity of the Internet, there has been no interruption in discussions and attempts on whether to pay for content or to try it for free. Especially for the traditional media, paid or pro bono production of professional content has become a key part of the exploration of business models. As a typical model explored in this field, the pay Wall has seen some new developments in the transformation of new media in the European and American newspapers in recent years. It also provides some new ideas for the hot content payment practice and discussion in the environment of information surplus and trust scarcity.
【作者单位】： 中国社会科学院新闻与传播研究所;中国社会科学院媒介研究室;
【分类号】：G219.1-F
本文编号：2441595
[Abstract]:Paid content subscription, content customization, and content service will become an important aspect of Internet content production and consumption. Since the popularity of the Internet, there has been no interruption in discussions and attempts on whether to pay for content or to try it for free. Especially for the traditional media, paid or pro bono production of professional content has become a key part of the exploration of business models. As a typical model explored in this field, the pay Wall has seen some new developments in the transformation of new media in the European and American newspapers in recent years. It also provides some new ideas for the hot content payment practice and discussion in the environment of information surplus and trust scarcity.
【作者单位】： 中国社会科学院新闻与传播研究所;中国社会科学院媒介研究室;
【分类号】：G219.1-F
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