创伤博物馆视觉传播效果研究

发布时间：2019-03-18 10:28

【摘要】：目前,我国正处在公立博物馆向免费转型,私人博物馆加大补贴的博物馆稳步发展阶段,对于博物馆发挥其职能的需求也应同步跟进。博物馆的传播功能作为博物馆发挥社会教育功能的主要渠道,需要得到更多的关注。同时,对博物馆传播的研究与对博物馆信息化的研究也在博物馆研究中变得更为重要。因此,从传播学角度进行博物馆传播的研究是有其必要的。创伤博物馆由于其藏品与传统博物馆的藏品有着很大的差异,其教育职能与传播职能的发挥相对传统博物馆更为关键。笔者从传播学的角度出发,对创伤博物馆中的视觉传播主题以及其存在的必要性进行了论述。其次,笔者对创伤博物馆中四种主要视觉传播媒介——文字、图片、建筑及陈列展览、新媒体的视觉传播特征进行归纳,发现文字的特征为辅助说明,图片的特征为真实性、直观性与情感激发,建筑及陈列展览的特征为相互补充、情感空间的建构,新媒体的特征为场景重构。笔者将这些特征作为案例调查中问题设置的基础。之后,笔者从物理层面、心理层面、叙事层面三个视角分别进行视觉传播影响因素的分析,借此解释创伤博物馆视觉传播效果产生的原理。这个部分将作为解读调查结果的理论补充。在案例调查部分,笔者选择建川博物馆聚落中的日本侵华罪行馆作为调查案例。在问卷调查中,笔者使用李克特量表对受访者对案例的整体视觉传播印象与四种主要视觉传播媒介的视觉传播效果进行设问调查。经过对调查结果的统计,笔者发现在整体视觉传播印象上,受访者的年龄与性别具有一定的影响力;文字的意义比对其的视觉设计更为重要;案例中的图片具有较为理想的视觉传播效果;实物展陈之间的视觉联系较弱,但实物展陈其本身的情感激发力尚可;两类新媒体中,动态展陈的视觉传播效果优于故事电影的视觉传播效果。最后的结论部分,笔者总结出创伤博物馆的视觉传播中需要注意的三点:重视主题的倾向性、实体展陈的基础性、设展中不同媒介的视觉特征,并针对创伤博物馆中视觉传播的四种主要媒介提出对应的四点改进建议。不同于传统的视觉传播研究,本文将研究对象扩展到了博物馆中的创伤博物馆,采用以视觉传播理论为主的研究理论对其视觉传播效果进行研究。笔者在得出了视觉传播的特征、影响因素等一般规律之后,采用案例调查的方式对其加以验证,从而据此对创伤博物馆提出改进的建议。这对创伤博物馆增强其视觉传播效果有着一定的帮助。
[Abstract]:At present, our country is in the transition from public museum to free museum, the museum that private museum increases subsidy is developing steadily, and the demand for museum to play its function should be followed up at the same time. As the main channel for the museum to play its social education function, the dissemination function of the museum needs more attention. At the same time, the research on museum communication and museum information becomes more and more important. Therefore, it is necessary to study museum communication from the perspective of communication. Because of the great difference between the collection of trauma museum and the collection of traditional museum, the function of education and communication is more important than that of traditional museum. From the angle of communication, the author discusses the theme of visual communication in trauma museum and the necessity of its existence. Secondly, the author summarizes the visual communication features of the four main visual media in the trauma museum-text, pictures, architecture and exhibition, and new media. It is found that the characters of the text are auxiliary explanations, and the characteristics of the pictures are truthfulness. The features of architecture and exhibition are complementary to each other, the construction of emotional space, and the reconstruction of new media. The author regards these characteristics as the foundation of the problem setting in the case investigation. After that, the author analyzes the influencing factors of visual communication from the three perspectives of physics, psychology and narrative to explain the principle of visual communication in trauma museum. This section will serve as a theoretical complement to the interpretation of the findings. In the part of case investigation, the author chooses the Japanese crime hall of invading China in the settlement of Jianchuan Museum as the investigation case. In the questionnaire survey, the author used the Richter scale to investigate the interviewees' impression of the overall visual communication of the case and the visual communication effect of the four main visual communication media. Through the statistics of the survey results, the author finds that the interviewees' age and gender have a certain influence on the overall visual communication impression, and the meaning of the characters is more important than the visual design of the interviewees. The picture in the case has the ideal visual communication effect, the visual connection between the physical display is weak, but the physical display its own emotional stimulating power is still possible; In the two kinds of new media, the visual communication effect of dynamic exhibition is better than that of story film. In the last part, the author summarizes the three points that should be paid attention to in the visual communication of trauma museum: attaching importance to the tendency of the theme, the foundation of the physical exhibition, the visual characteristics of different media in the exhibition, and so on. According to the four main media of visual transmission in trauma museum, four suggestions for improvement are put forward. Different from the traditional research on visual communication, this paper extends the research object to the museum of trauma in the museum, and uses the theory of visual communication as the main research theory to study the effect of visual communication. After obtaining the characteristics and influencing factors of visual communication, the author uses the method of case investigation to verify it, and then puts forward some suggestions for the improvement of trauma museum. This is helpful to the trauma museum to enhance its visual transmission effect.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;G269.2

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