网络直播的个性化研究
发布时间：2019-04-02 09:59
【摘要】：随着互联网技术的发展以及智能手机的普及,网络直播受到越来越多的关注,成为网络文化行业增长最快的领域。本文以传播学相关理论为基础,结合调查资料,从商业模式、市场规模、竞争平台、资本注入等几个方面,对网络直播市场现状进行描述,并从受众心理、变现模式、直播平台、政府监管等几个方面,对面临的问题进行了分析,并提出自己的改变意见。
[Abstract]:With the development of Internet technology and the popularity of smart phones, webcast has attracted more and more attention and become the fastest growing field of network culture industry. Based on the theory of communication, combined with the investigation data, this paper describes the current situation of the webcast market from the aspects of business model, market scale, competition platform, capital injection and so on, and describes the current situation of the webcast market from the aspects of audience psychology, realization mode, and so on. Live broadcast platform, government supervision and other aspects, analysis of the problems faced, and put forward their own changes.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206
本文编号：2452472
[Abstract]:With the development of Internet technology and the popularity of smart phones, webcast has attracted more and more attention and become the fastest growing field of network culture industry. Based on the theory of communication, combined with the investigation data, this paper describes the current situation of the webcast market from the aspects of business model, market scale, competition platform, capital injection and so on, and describes the current situation of the webcast market from the aspects of audience psychology, realization mode, and so on. Live broadcast platform, government supervision and other aspects, analysis of the problems faced, and put forward their own changes.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206
【参考文献】
相关期刊论文 前6条
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，本文编号：2452472
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