青年亚文化视角下的网络弹幕现象研究

发布时间：2019-04-03 19:50

【摘要】：在这个信息技术飞速发展的网络信息时代,新的传播媒介与技术层出不穷,相比传统媒介,新的媒介载体在整合了文字、图片、视频以及声音的基础之上,借助于网络平台,实现了进一步的延伸,并因为新媒体自身的优越性而日渐得到人们的关注。一种新的网络视频观看模式也在这个新媒体飞速发展的背景下诞生,也就是弹幕。弹幕作为在新技术支持下网络视频观看方式的一种变革方式,可以更加贴合现代青少年的收视需要、行为习惯及价值取向,可以为网络受众提供更加新奇、自由、畅快的视听体验,不断开拓着青年人的生活空间和内在世界,从而深受青年人喜爱,成为这个网络时代中的一道崭新的风景线,也为青年亚文化的理论研究提供新的研究对象。但是与此同时,相比起弹幕已经比较完备的技术,其在思想观念上的发展却尚不完全。有很多人对于弹幕这一新事物持排斥和反对的态度,认为其中存在着诸多不良的因素,而且通常此类人群大多集中于中年人,相比大部分老年人对于网络环境表现出的一无所知的态度,中年人有接触到弹幕的机会,对于他们而言弹幕更多的是一种困扰与麻烦,因此他们会本能的表现出抵抗性的态度。而归其原因,弹幕与很多成年人之间的不适配是来自于其自身充斥的青年亚文化特性。因此本文主要是从青年亚文化视角对于“弹幕”进行解读和文化意义上的分析,从弹幕的具体表现形式、文化策略、特点以及产生背景进行综合性的梳理,从中寻找出弹幕口碑两极化的根本原因,并试图通过这些原因来探索改良弹幕环境的方法,让弹幕可以为更多的人群所接受,发挥其已然相对成熟的技术优势,为大众文化的丰富多彩以及青少年的健康成长贡献一份新的力量。
[Abstract]:In this network information age with rapid development of information technology, new media and technology emerge one after another. Compared with the traditional media, the new media carrier integrates text, pictures, video and sound on the basis of the network platform. Has realized the further extension, and because of the new media own superiority and receives the people's attention day by day. A new online video viewing mode is also born in the context of the rapid development of the new media, that is, the bomb screen. As a transformative way to watch online video with the support of new technology, bullet screen can be more suitable to the viewing needs, behavior habits and value orientation of modern teenagers, and can provide a more novel and free for the online audience. The smooth audio-visual experience constantly opens up the living space and the inner world of the young people, thus being loved by the young people, becoming a brand-new scenery line in this network age, and also providing a new research object for the theoretical research of the youth subculture. But at the same time, compared with the bomb curtain has been relatively complete technology, its ideological development is not yet complete. There are many people who are repulsive and opposed to this new thing, and believe that there are many bad factors in it, and that most of these people tend to be concentrated in middle-aged people. Middle-aged people have access to the screen, which is more troubling and troublesome than most older people who show no knowledge of the internet environment, so they will instinctively show a reactionary attitude. As a result, the incompatibility between the screen and many adults is due to its own subcultural characteristics of youth. Therefore, this article is mainly from the perspective of youth sub-cultural interpretation and cultural significance of the "bomb curtain", from the specific manifestation of the bomb screen, cultural strategies, characteristics and background for a comprehensive comb. Find out the root cause of the polarization of the bomb curtain word of mouth, and try to explore the ways to improve the bomb curtain environment through these reasons, so that the bomb curtain can be accepted by more people and play its relatively mature technical advantages. Contribute a new strength to the rich and colorful mass culture and the healthy growth of young people.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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