《中国旅游报》旅游报道对旅游目的地形象建构研究
发布时间：2019-04-08 19:11
【摘要】：旅游目的地形象是一个地区的旅游发展的重要部分,旅游目的地形象的好坏代表着游客对旅游目的地的认可程度。良好的旅游目的地形象不仅能够刺激旅游者的旅游消费需求,带动该地区的旅游发展,而且能够让旅游者对整个地区产生良好的印象,有利于整个地区的良性发展。《中国旅游报》的旅游报道对旅游行业专业人士和旅游者来说具有权威性,旅游报道对旅游目的地形象的建构具有重要的作用,但是当前国内关于旅游报道与旅游目的地形象建构关系的研究很少,所以研究旅游报道与旅游目的地形象建构问题具有很强的现实意义。《中国旅游报》的旅游报道在旅游传播方面是极具代表性的,尤其对旅游目的地形象的建构具有重要影响。文章选取《中国旅游报》2008年至2016年共3467篇景区新闻版的旅游报道作为主要的研究样本,采用文献分析法、内容分析法和抽样调查法进行研究。分析《中国旅游报》旅游报道的报道内容、报道数量、报道体裁、报道区域、报道模式的特点,发现《中国旅游报》的旅游报道存在报道面广、影响力大的优点,但是也存在报道区域偏向性明显等局限性。旅游目的地形象由认知形象、情感性形象、整体形象三个要素构成。在认真分析了中国目前旅游目的地形象构成要素的影响因素后,从旅游目的地形象的构成要素和《中国旅游报》旅游报道的特点出发,归纳出《中国旅游报》旅游报道建构旅游目的地形象时,具有借助环境、文化底蕴、报纸的自身优势来打造和维护旅游目的地形象的特点。从分析中得出中国旅游目的地形象建构存在忽视现实语境、过于强调传统语境;缺少受众反馈、过度看重传播者的主体地位;对新媒体的利用少、过于依赖传统媒体;缺少舆情监管、危机处理时效性不强等问题;最后就其存在的问题提出建议:第一,立足现实、合理利用历史文化资源;第二,重视受众、重点打造受众反馈机制;第三,整合传播、综合利用新旧媒体平台;第四,创新内容,重点传播特色旅游品牌;第五,防范危机、重视优化舆论环境。
[Abstract]:The image of a tourist destination is an important part of the tourism development of a region. The image of a tourist destination represents the degree of recognition of the tourist destination. A good image of a tourist destination can not only stimulate tourists' demand for tourism consumption and promote the development of tourism in the region, but also make tourists have a good impression on the whole region. The tourism report of China Tourism News is authoritative for tourism professionals and tourists, and tourism report plays an important role in the construction of tourism destination image. However, there is little research on the relationship between tourism reporting and tourism destination image construction in China. Therefore, the study of tourism report and tourism destination image construction has a strong practical significance. The tourism report of China Tourism Journal is very representative in the aspect of tourism communication, especially has an important influence on the construction of tourism destination image. In this paper, 3467 tourism reports from 2008 to 2016 were selected as the main research samples, and the methods of literature analysis, content analysis and sampling survey were used to carry out the research. Based on the analysis of the content, number, genre, region and mode of the tourism report of China Tourism Daily, it is found that the tourism report of China Tourism Daily has the advantages of wide coverage and great influence. However, there are limitations such as regional bias in reporting. Tourism destination image consists of cognitive image, emotional image and overall image. After carefully analyzing the influencing factors of tourism destination image in China at present, this paper starts from the composition factor of tourism destination image and the characteristics of tourism report in China Tourism News. It is concluded that the tourism report of China Tourism News has the characteristics of creating and maintaining the tourist destination image with the help of environment, cultural heritage and newspaper's own advantages when it constructs the tourist destination image. It is concluded from the analysis that the image construction of Chinese tourist destination has ignored the realistic context, overemphasized the traditional context, lacked the audience feedback, paid too much attention to the main position of the communicator, made little use of the new media, and relied too much on the traditional media. Lack of public opinion supervision, crisis management time is not strong and other issues; finally, the existing problems put forward suggestions: first, based on the reality, reasonable use of historical and cultural resources; second, attach importance to the audience, focus on creating the audience feedback mechanism; Third, integration of communication, comprehensive use of the new and old media platform; fourth, innovative content, focus on the dissemination of characteristic tourism brands; fifth, to prevent crises, pay attention to the optimization of public opinion environment.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G212
[Abstract]:The image of a tourist destination is an important part of the tourism development of a region. The image of a tourist destination represents the degree of recognition of the tourist destination. A good image of a tourist destination can not only stimulate tourists' demand for tourism consumption and promote the development of tourism in the region, but also make tourists have a good impression on the whole region. The tourism report of China Tourism News is authoritative for tourism professionals and tourists, and tourism report plays an important role in the construction of tourism destination image. However, there is little research on the relationship between tourism reporting and tourism destination image construction in China. Therefore, the study of tourism report and tourism destination image construction has a strong practical significance. The tourism report of China Tourism Journal is very representative in the aspect of tourism communication, especially has an important influence on the construction of tourism destination image. In this paper, 3467 tourism reports from 2008 to 2016 were selected as the main research samples, and the methods of literature analysis, content analysis and sampling survey were used to carry out the research. Based on the analysis of the content, number, genre, region and mode of the tourism report of China Tourism Daily, it is found that the tourism report of China Tourism Daily has the advantages of wide coverage and great influence. However, there are limitations such as regional bias in reporting. Tourism destination image consists of cognitive image, emotional image and overall image. After carefully analyzing the influencing factors of tourism destination image in China at present, this paper starts from the composition factor of tourism destination image and the characteristics of tourism report in China Tourism News. It is concluded that the tourism report of China Tourism News has the characteristics of creating and maintaining the tourist destination image with the help of environment, cultural heritage and newspaper's own advantages when it constructs the tourist destination image. It is concluded from the analysis that the image construction of Chinese tourist destination has ignored the realistic context, overemphasized the traditional context, lacked the audience feedback, paid too much attention to the main position of the communicator, made little use of the new media, and relied too much on the traditional media. Lack of public opinion supervision, crisis management time is not strong and other issues; finally, the existing problems put forward suggestions: first, based on the reality, reasonable use of historical and cultural resources; second, attach importance to the audience, focus on creating the audience feedback mechanism; Third, integration of communication, comprehensive use of the new and old media platform; fourth, innovative content, focus on the dissemination of characteristic tourism brands; fifth, to prevent crises, pay attention to the optimization of public opinion environment.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G212
【参考文献】
相关期刊论文 前10条
1 张竞文;;浅析西安城市品牌的构建与发展[J];西安社会科学(哲学社会科学版);2008年04期
2 胡晓云;章U，
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