多元的声音：医患冲突事件的网络话语博弈

发布时间：2019-04-19 08:05

【摘要】：近年来,医患冲突事件频发,医患矛盾不断升级。“温岭杀医案”、“湘潭产妇死亡”、“哈医大伤医事件”等医患冲突事件让医患关系再度成为公众关注的焦点。一方面,社会转型期带来的一些社会问题和矛盾,另一方面,媒体对医患冲突事件的报道在某种程度上影响了人们对医患关系的认知。媒体有失公正的报道加深了患者及受众对医方的不信任感,在某种程度上导致医患矛盾的加剧。网络的出现让人们开始在网络平台参与公共事件的话题讨论,网络舆论也成为一种不可忽视的力量影响着事情的发展进程。本文从网络传播的角度,主要运用内容分析法以及案例分析法,通过对典型医患冲突事件“温岭杀医事件”和“湘潭产妇事件”的网络传播路径分析,总结出医患冲突事件的网络传播路径和特征,通过医患话语内容的分析以及对比分析网络媒体和传统主流媒体对医患冲突事件的报道,进而得出医患冲突事件中网络医患话语权失衡的成因,进一步探究影响医患矛盾的因素。研究发现:网络空间话语博弈的主体多元化使网络话语权严重失衡;媒体把关功能的弱化,使网络空间众说纷纭;新媒体赋予患方更多的话语权;社会心理效应加剧了网络群体极化现象;在众声喧哗的舆论场,传统主流媒体成为引导舆论的中坚力量。
[Abstract]:In recent years, doctor-patient conflicts occur frequently and the conflicts between doctors and patients escalate. Doctor-patient conflicts such as "Wenling killing case", "Xiangtan Maternal death" and "Harbin Medical University Trauma incident" have made the relationship between doctors and patients become the focus of public attention again. On the one hand, some social problems and contradictions brought about by the social transition period, on the other hand, the media reports of doctor-patient conflict events have influenced people's cognition of doctor-patient relationship to some extent. The unfair report in the media deepened the mistrust of the patients and the audience, which to some extent led to the aggravation of the doctor-patient contradiction. With the emergence of the network, people begin to participate in the discussion of public events on the network platform, and the network public opinion has become a force that can not be ignored to influence the development process of things. From the perspective of network communication, this article mainly uses the content analysis method and the case analysis method, through the typical doctor-patient conflict "Wenling killing Medical incident" and "Xiangtan Maternity incident" the network transmission path analysis, This paper summarizes the network communication path and characteristics of doctor-patient conflict events, through the analysis of doctor-patient discourse content and contrastive analysis of the network media and traditional mainstream media reports of doctor-patient conflict events. Then we get the cause of the imbalance of the network doctor-patient discourse power in the doctor-patient conflict event, and further explore the factors that affect the doctor-patient contradiction. It is found that the diversification of the main body of cyberspace discourse game causes the network discourse rights to be seriously unbalanced; the weakening of the function of media gatekeeping makes the cyberspace different opinions; the new media gives the patient more right to speak; The social-psychological effect aggravates the phenomenon of network group polarization, and in the noisy public opinion field, the traditional mainstream media has become the backbone of guiding public opinion.
【学位授予单位】：浙江传媒学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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