基于详尽可能性模型的微博话题可信度影响因素研究

发布时间：2019-05-09 10:12

【摘要】：【目的/意义】微博作为主要的社会化媒体,微博话题可信度评估以及从认知角度了解影响微博信息传播的因素对判别信息可信度具有重要意义。【方法/过程】本文基于现有的详尽可能性模型对信息可信度的研究,从微博内容、微博作者、社交网络传播三个维度,对影响微博话题可信度的因素进行研究。【结果/结论】结果发现,微博内容信源的可信度对内容可信度存在显著正向影响,内容可信度对微博信息话题可信度存在显著正向影响,作者专业知识对作者可信度存在显著正向影响,作者可信度对微博信息话题可信度存在正向显著影响。
[Abstract]:[purpose / significance] Weibo as the main social media, The evaluation of Weibo topic credibility and the understanding of the factors that affect Weibo information dissemination are of great significance to the discrimination of information credibility. [methods / processes] this paper studies the information reliability based on the existing detailed probability model. From the three dimensions of Weibo content, Weibo author and social network dissemination, the factors that affect the credibility of Weibo topics are studied. [results / conclusion] the results show that the credibility of Weibo content sources has a significant positive impact on content credibility. The content credibility has a significant positive impact on the credibility of Weibo information topics, the author's professional knowledge has a significant positive impact on the author's credibility, and the author's credibility has a significant positive impact on the Weibo information topic credibility.
【作者单位】：南京理工大学经济管理学院;
【基金】：国家自然科学基金项目(71403121) 江苏省社科基金项目(16TQC005)
【分类号】：G206

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