信息质量、感知有用性与持续搜寻的关系——基于网络食品安全信息的调查

发布时间：2019-05-15 03:27

【摘要】：[目的/意义]探讨食品安全信息质量,以及消费者对信息的感知有用性和持续搜寻行为,有利于提高食品安全信息发布质量,促进消费者的持续搜寻行为,形成食品安全信息交流的良性互动。[方法/过程]在文献综述的基础上,构建了以网络食品安全信息质量指标为自变量、感知有用性为中介变量和持续搜寻为因变量的影响关系模型,运用结构方程模型进行假设检验。[结果/结论]研究发现信息质量指标对感知有用性和持续搜寻的影响路径可分为四类:易理解性、冲突性和易获得性具有双重作用;客观性和及时性通过感知有用性对持续搜寻的间接影响显著而直接影响不显著;相关性仅对持续搜寻有直接影响;单一性无论是直接还是间接影响均不显著。
[Abstract]:[objective / significance] to explore the quality of food safety information, as well as consumers' perceived usefulness and continuous search behavior of information, which is beneficial to improve the quality of food safety information dissemination and promote consumers' continuous search behavior. Form the benign interaction of food safety information exchange. [methods / process] on the basis of literature review, the influence relationship model with network food safety information quality index as independent variable, perceived usefulness as intermediary variable and continuous search as dependent variable was constructed. The structural equation model is used to test the hypothesis. [results / conclusion] it is found that the influence paths of information quality indexes on perceptual usefulness and continuous search can be divided into four categories: easy to understand, conflict and easy to obtain; Objectivity and timeliness have a significant indirect effect on continuous search through perceived usefulness, but a direct impact on continuous search; correlation only has a direct impact on continuous search; oneness has no significant direct or indirect effect on continuous search.
【作者单位】：天津科技大学食品安全战略与管理研究中心经济与管理学院;
【基金】：2015年教育部人文社会科学规划基金项目“战略性并购、质量安全与企业成长:基于中国婴幼儿奶粉行业的实证研究”(编号:15YJC790075) 2013天津市哲学社会科学规划项目“食品安全文化与生态文明建设的耦合机制研究”(编号:TJGL13-041) 2016年天津市哲学社会科学规划项目“生鲜食品众包物流模式建设机理及路径研究”(编号:TJGL16-009Q) 2014年天津科技大学青年创新基金“食品安全责任群体性缺失的形成机理及其治理机制研究”(编号:2014CXYY01)
【分类号】：TS201.6;G203

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