当代广播音频媒体转向的基本理念
发布时间：2019-07-21 12:10
【摘要】：媒体融合背景下,传统媒体普遍面临着转型。广播音频媒体转型的方向,不在于紧步互联网的后尘并进行粗略的模仿,而应该重回音频媒体的概念和传播本质。从音频介质的角度重新理解和定义广播音频媒体,可以挖掘音频媒体的心理学、社会学和传播学层面的价值,并以此为出发点探讨广播音频媒体的融合发展路径。广播声音媒体的转向和再造要围绕从数量增长到质量引导的转变、深度优质内容的开发趋势、场景化主导下的媒体用户体验、无处不媒介的内容解构魄力等进行。未来广播音频媒体内容创优创新要围绕FM的音频流阵地、点播音频作品阵地、"场景化"人群细分阵地三个方面展开。
[Abstract]:Under the background of media integration, traditional media is generally facing transformation. The direction of the transformation of broadcast audio media is not to follow the footsteps of the Internet and imitate roughly, but to return to the concept and communication essence of audio media. Reunderstanding and defining broadcast audio media from the point of view of audio media can excavate the value of psychology, sociology and communication of audio media, and explore the integration and development path of broadcast audio media from this point of view. The turn and reconstruction of broadcast voice media should revolve around the transformation from quantitative growth to quality guidance, the development trend of deep and high quality content, the media user experience led by scene, and the content deconstructing boldness of ubiquitous media. In the future, the excellent innovation of broadcast audio media content should be carried out from three aspects: the audio stream position of FM, the position of on-demand audio works, and the position of "scene" crowd subdivision.
【作者单位】： 中国传媒大学传播研究院;
【分类号】：G220
，
本文编号：2517168
[Abstract]:Under the background of media integration, traditional media is generally facing transformation. The direction of the transformation of broadcast audio media is not to follow the footsteps of the Internet and imitate roughly, but to return to the concept and communication essence of audio media. Reunderstanding and defining broadcast audio media from the point of view of audio media can excavate the value of psychology, sociology and communication of audio media, and explore the integration and development path of broadcast audio media from this point of view. The turn and reconstruction of broadcast voice media should revolve around the transformation from quantitative growth to quality guidance, the development trend of deep and high quality content, the media user experience led by scene, and the content deconstructing boldness of ubiquitous media. In the future, the excellent innovation of broadcast audio media content should be carried out from three aspects: the audio stream position of FM, the position of on-demand audio works, and the position of "scene" crowd subdivision.
【作者单位】： 中国传媒大学传播研究院;
【分类号】：G220
，
本文编号：2517168
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