Research on Service Quality It’s Impact on Medical Tourism i

发布时间：2023-05-19 02:48

　　1.1引言在旅游业的大环境下,以卫生与健康为基础的服务产品已成为迅速增长的国际服务业的重要组成部分。在过去,欠发达国家的患者经常去发达国家追求先进的医疗设施和有名望有技巧的医生,但上世纪90年代初以来,趋势开始扭转,越来越多的患者开始前往发展中国家来寻求医疗服务,主要是因为这些发展中国家医疗基础设施的改善和医疗费用的低廉(Rogers,2008)。这一趋势被称为“医疗旅游”,人们在这些发展中国家享受医疗服务的同时还能观光旅行(Connell,2006)。其后,医疗旅游成为世界范围内医疗保健行业中的一个高需求的新兴现象(Yu&Ko,2012)。在过去的三十年里,服务质量一直是研究人员争论的问题,为此,研究人员做了大量的关于服务质量方面研究,这导致了医疗旅游领域研究的增加。过去的研究将服务质量与顾客满意度和购买意愿联系起来(Zeithaml,Berry&Parasuraman,1996),一些研究人员认为,病人对服务质量的感知是医疗保健机构成功与否的关键因素,因为好的医疗服务质量能够提高病人满意度和提升医院盈利能力。然而,在不同的服务行业却没有得出一致的结论。因此,本研究的...

【文章页数】：145 页

【学位级别】：硕士

【文章目录】：
Main innovations of the dissertations
Acknowledgement & Thanking note
ABSTRACT
摘要
Chapter One Introduction
    1.1 Background of the Study
    1.2 Overview of the Medical Tourism Industry
    1.3 Problem Statement
    1.4 Objectives of the Study
    1.5 Research Questions
    1.6 Significance of the Study
    1.7 Definition of Terms
    1.8 Delimitations of the study
    1.9 Chapter Organization
Chapter Two Literature Review
    2.1 Introduction
    2.2 Definition of Service
    2.3 Service Quality
    2.4 Perception of Service Quality
    2.5 Measurement of Service Quality
    2.6 The Service Quality Model (SERVQUAL)
    2.7 Other Service Quality Models
    2.8 Previous studies related to service quality
    2.9 Customer Expectations
    2.10 Customer Satisfaction
    2.11 The Relationship between Service quality and Customer Satisfaction
    2.12 Medical Tourism
    2.13 Definitions of Medical Tourism
    2.14 Implications of medical tourism
    2.15 Summary
Chapter Three Research Methodology
    3.1 Introduction
    3.2 Formulation of Conceptual Model and Hypotheses Development
    3.3 Operationalization of Concepts and Variables
    3.4 Survey methodology
    3.5 Research Design
    3.6 Validation of Measurement
    3.7 Data Analysis
    3.8 Summary
Chapter Four Date Presentation and Analysis
    4.1 Introduction
    4.2 Overview of Data Analysis
    4.3 Data Analysis
    4.4 Hypotheses Testing
    4.5 Summary
Chapter Five Conclusions and Recommendations
    5.1 Introduction
    5.2 Research Objectives
    5.3 Discussion
    5.4 Conclusion
    5.5 Managerial Implications of the Research
    5.6 Academic Contribution of the Research
    5.7 Generalizability of the Research
    5.8 Limitations of the Study
    5.9 Avenues for Future Research
    5.10 Summary
LIST OF REFERENCES
Appendix One Questionnaire
Appendix Two SPSS Output



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