市场营销的概念,代写essay论文

能满足人们最基本要求就是人类的需要，如服装、食物、住所，，没有这些你不能在社会中生存。当今社会，教育和卫生保健也成为人类的需要。你自己从市场上购买产品,不用产品制造商给你介绍,这意味着你需要那种产品,这就是为什么你要购买该产品。但目前市场上也有一些品牌产品，使产品能够满足消费者需求,对不同类别产品的需求，这些想法被植入至客户/你的脑海中。

“需求“的例子：1.日用消费品—你使用的货物等日常食物是日常基本需要。当我们买的食物是每天要吃的，所以这也是一种日用消费品；否则是因为价格很便宜而购买的。

2.特殊产品—是指在日常生活基础上不需要的但是我们一直在使用的产品。如:手机、笔记本电脑、车辆、黄金、钻石等。

因为想要，慢慢的就成了自己需要的，这些是满足您需求的物体,社会越来越复杂,人类在自己所需求的产品上，露出了满意的表情,因此关于如何满足他们的需求，需要反复的选择。产品制造商通过竞争方式来满足您的需求，保证他们的产品是你想要的。

例如：1.日常消费品—当你想给你的家人买苹果,所以苹果是你需要的,但是你想要一个质量好的苹果,那么高质量的也是你想要的。

2.特殊产品—当你想买一个手机你需要手机跟别人电话或信息,但接下来你还希望手机有多媒体手机上的其他功能，所以那些特性和功能也是你需要的。

Need- Basic requirements for a human life are the need of human .such as clothing, food, shelter without these you cannot survive in the society .in modern world education and the healthcare also became the need of the human. you buy a product from the market by yourself, product maker do not need to push to you, so that means you need that product so that’s why you are buying that product, but at present time there are some brands in market which makes the product which is satisfying the consumer needs so those comes under the ‘needs category product’ those has to be pushed in the customer/your mind.

Example of Need – 1.Consumer goods –these are the goods which you use for daily basis as like food is daily base need. As we buy food to eat daily so it is a consumer good, or this is cheaper to buy.

2.speciality goods – which goods you do not need on daily base we need these things for just some times like we use long time. Like as: mobile, laptop, vehicle, gold, diamond etc.

Want-the step ahead of the need is want. these are the objects which satisfy your needs, society is becoming more sophisticated, human is exposed to a range of need satisfying objects and as such have greater choice about how to satisfy their needs. Product makers compete to satisfy your needs to make their product your want.

For Example –1.Consumer goods – As you want to buy apples for your family , so apple is the need for you but you want a high quality apples so that is the high quality which is your want.

2.speciality goods – As you want to buy a mobile phone you need a mobile phone to talk with others on calls or messages but next thing you also want that mobile phone with other features as a multimedia phone so those features are your need.

Demand- A step ahead of want is the demand. When a individual or you want to buy something which is premium to you. When you have the money or ability to buy a product then your wants change to the demands. The one difference between needs and want is the desire, you may desire something but you may not have enough money to buy that thing.

For example- as you want to buy a cruise but if you have the money to buy it so it becomes our demand.

Products- A product is something which satisfied you need and your want. It can be offered to the market to satisfy consumers. It is the need-satisfying object for where there is demand. It is a solution for human need made by the product makers or they make it that much unique which can become our want.

For example- 1.consumer goods- products such coke, we drink coke if we are thirsty but we can finish our thirst with water but producers make coke etc. our need but we want also taste so that is the product in consumer goods. e.g.-fast foods, juice, milk with flavor. 2.speciality goods- products those are made by producers which products are precious. Such as gold, diamonds.

Market- Market is the place where buyers and sellers with each others to do the exchange of money or product or can be product by product. They also make a transaction. Buyer’s use the money to buy the product from the seller. It is a distinct from industry, which is a collection of sellers.

For example- 1.consumer goods- such as a super market for daily uses as food market, countdown, new world from these markets we get products for daily use. 2.speciality goods- such as a showroom for Gucci that is a clothes brand or watches, but expensive store so from there we get speciality goods.

Exchanges- when you go to the market to buy something then you will offer something to the seller to get your product so you will change that thing with your product so that’s called exchange in the market. It is a concept of marketing this need to be combined with the concept of transaction.

For example- such as for example New Zealand is exporting potatoes to Australia and importing grapes from Australia.

Transaction- this is a trade between the customer and the seller of the two valuable things, they both are agreed on the conditions, or transaction includes the time and the place of the agreement.

For example- on consumer goods transaction may be for the lower price and for speciality goods may be the high price .such as you want to buy a mobile phone so you pay the amount and seller will give you receipt and take a record of that in his computer so that is called a transaction.

Value- when customer buy a product at a particular price after that he use that product so he experience the product that is it worth of that price or worse of that price. He check that is the product quality is equal to the price or less or more.

For example- when we use the product then we come to know that how much satisfied we are with the product and what we was thinking before buying the product and what we are thinking after buying that product.

Cost- cost is the money we pay for the product, transaction also shows this ,like in the market what we pay to own a product. It is different for every different product as of the quality or classification.

For example- if you want to buy food for you such as a coke of a can then whatever amount you will pay for that such as $1 so this is the cost of the product.

Satisfaction- it refers to that how much your expectations matches with the products perceived performance. What did you expected before buying the product are you happy that much after using the product.

For example- such as you thought to buy a mobile of apple, so you are expecting more because you are paying more for the phone. After using the phone what do you think that is it a good phone or you are very happy with your purchase then you are satisfied with it.

Relationship- in the competitive markets where there are many need satisfying objects offering the customer a variety of possible transactions it is important that producers obtain and retain customers. How much a customer is happy with your brand. If he is happy with your dealing then he will comes back to you or possibly do the buzz of mouth marketing ,like telling to others about the high quality of your product.

For example- As for Samsung there is a very well goodwill in the market, so customers are preferring that brand which is loyal to them or good to deal with so that brand has a good relationship with customers, because they are listening the customers also.

Technology may be the greatest influence on marketing activity and our life styles, when consider convenience what have been the changes to the way we live now compared to how it must have been in the 1970’s, 1950’s or 1900?what major differences can you foresee in the next 20 or 30 year?
Answer- Technology has made a great influence on the marketing activities and also on our life style. It also makes so many changes on our living style like it is totally changed because of the technology. There are so many resources are out there to make our life efficient. Technology makes the life more convenient then past time. It may make more effect in the future time on our life with that may our life will totally changed.

Technology- technology is the thing without that we cannot imagine our life, there is new technology in all things not only in some products, so technology have effected every person’s life individually. You can imagine your life without transport, internet, telecommunication etc. as in the past time 1900 there was not internet access, so people was using letters to communicate or meet others face to face for communicating or some of them use the telecommunication but in the present time you have the internet to make video calls, emails or such other social sites for communication. In the future technology may be more advanced. It may possible that you can send your voice to other people who are far away from you with just one thing. technology also changes marketing way like before it was like to give the advertisement about your product on newspaper but in present you can do it on internet on your brand website. In future may possible that you will send just a voice message to the people’s houses directly about your product.

Houses- there is a great change in the house style of 1900 to the present time. In the past time houses was of classic type like less decoration with energy different type of furniture ,,but in the modern time houses are more decorated, have modern furniture, more lightning or some flats have taken places of houses in future it may possible that you have your house underground or behind of your car.

Food- food type or way of cook food is different than the past time .in 1900’s people just made their food at their home by themselves or there was some of the restaurants out there which provides the but at that time you need to wait for a long time for your order. But at present time you have food that comes ready to eat. You just open the box and eat whatever you want. You have also fast food restaurant where you get your order just in 60 seconds or in 2 minutes ready. Food type like vegetarian to fast food. In future food may come in tablets you just need to take a tablet that gives you energy that your body needs.

Travelling- travelling is totally changed at the present time. In the past time there are cruises to visit to another countries but now you have the airplanes to visit another countries which are fast or in future it may possible that you have your car which can fly so you can easily go wherever you want.

Today human is insuring hi life more than the past time. We have more security the past time or even the laws have changed in this much of time. At present time we have more supportive banking system like ATM card, internet banking, we have computers, GPS system, chip passports etc. our life is more efficient then the past time. It is easy to fulfill your needs with the help of money.

According to me In future it may be totally changed as it has changed in the past time to the present time cars you drive can become cars you will fly, even person will fly with the help of technology, or their will be change in the energy system also. as person is introducing the new technology so with the help of that our needs are totally changing, life will be more efficient and convenience in the future.