英国商誉保护对我国商标专用权保护之借鉴

发布时间：2018-04-17 12:56

本文选题：商标专用权 + 注册商标　；参考：《知识产权》2017年05期

【摘要】：英国仿冒之诉所保护商誉以声誉为基础,以商业吸引力为核心,以本土消费者为对象,商标是商誉的象征或标签。我国商标专用权为行为自由权,其客体为核定商品范围内的注册商标:商标不仅区分商品来源,更吸引消费者购买,商标为形,商誉为魂,并在商标功能上得以体现。双同情形下,直接构成侵权,并以商誉受损作为赔偿依据;非双同情形下,商标侵权以混淆可能为前提,实质是认定不当竞争行为利用了注册商标在双同范围内的吸引力所向外辐射出的影响力。
[Abstract]:The goodwill protected by British counterfeiting suit is based on reputation, centered on commercial attraction, and targeted at local consumers. Trademark is the symbol or label of goodwill.The exclusive right of trademark in our country is the right of freedom of conduct, and its object is the registered trademark within the scope of approved commodity: trademark not only distinguishes the source of goods, but also attracts consumers to buy, the trademark is shaped, goodwill is the soul, and the function of trademark can be reflected.In the case of duality, the infringement directly constitutes an infringement, and the basis for compensation is damage to the goodwill; in the case of non-dualism, the presupposition of the infringement of a trademark is the possibility of confusion.The essence is that improper competition makes use of the influence of the appeal of registered trademark in the same range.
【作者单位】：华东政法大学知识产权学院;
【基金】：国家社会科学基金重大项目“互联网领域知识产权重大立法问题研究”(14ZDC020)的阶段性研究成果
【分类号】：D923.43;D956.1;DD913

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