中美两国商标混淆侵权认定比较研究

发布时间：2018-06-23 18:33

本文选题：商标侵权 + 正向混淆　；参考：《华中科技大学》2012年硕士论文

【摘要】：商标权在当今经济社会中的作用越来越重要。可以这样说，如今大公司之间相互竞争的就是各自的商标影响力，，影响力越大获利则越多。目前我国商标侵权案件也是比比皆是，数量越来越多；其表现形式也由直接、简单的形式渐渐转为更隐蔽、高级的形式；因为当务之急也是我们应该引以为重的就是，如何对商标侵权进行认定。本文通过对中美两国商标混淆侵权认定问题进行比较研究，目的是分析中美两国在商标混淆（正向混淆、反向混淆）侵权认定中的异同及商标混淆侵权的限制，从法律途径方面来探讨如何解决商标混淆侵权的认定问题；并希望能够借鉴美国商标混淆侵权认定立法、司法实践中的先进经验，在此基础上提出完善我国商标混淆立法的建议。本文共分四部分。第一部分简单介绍了商标侵权的界定，以及中美两国有关商标侵权的立法规定。第二、三部分主要介绍中美两国在商标正向混淆、反向混淆侵权认定上的异同，并提出完善我国商标正向、反向混淆立法的建议。第四部分介绍了中美两国对商标混淆侵权的例外的规定，并针对《商标法草案》、《商标法修定草案征求意见稿》提出完善我国商标混淆侵权限制的建议。
[Abstract]:The role of trademark right in today's economic society is becoming more and more important. So to speak, the big companies now compete with each other for their trademark influence, and the greater the impact, the more profit they make. At present, the number of trademark infringement cases in our country is also abound, and the number of such cases is increasing; its forms of expression have gradually changed from direct and simple forms to more subtle and advanced forms. This is because the most urgent task is that we should attach great importance to it. How to identify trademark infringement. The purpose of this paper is to analyze the similarities and differences between China and the United States in the identification of trademark confusion (positive confusion, reverse confusion) and the limitation of trademark confusion infringement. This paper discusses how to solve the problem of trademark confusion infringement from the aspect of legal approach, and hopes to learn from the advanced experience in the legislation and judicial practice of trademark confusion infringement in the United States. On this basis, the author puts forward some suggestions to perfect the legislation of trademark confusion in China. This paper is divided into four parts. The first part briefly introduces the definition of trademark infringement and the legislative provisions of trademark infringement in China and the United States. Second, the third part mainly introduces the similarities and differences between China and the United States in trademark forward confusion, reverse confusion tort identification, and puts forward some suggestions to perfect the legislation of trademark forward confusion and reverse confusion in China. The fourth part introduces the exception of trademark confusion infringement between China and the United States, and puts forward some suggestions on how to perfect the limitation of trademark confusion infringement in China according to the Trademark Law draft and the Trademark Law revision draft.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：D913

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