植入式广告法律规制的比较法考察

发布时间：2018-01-12 19:13

本文关键词：植入式广告法律规制的比较法考察　出处：《传媒》2016年03期 　论文类型：期刊论文

【摘要】：正我国植入式广告起步晚,法律规制经验几乎为零,广告监管部门对植入式广告的发展基本处于听之任之的放任状态。快速发展的植入式广告亟需与之配套的法律法规和管理制度,然而,依靠现行广告法规范体系对植入式广告进行约束明显已经力不从心。因此,需要在借鉴美国、欧盟及其成员国、日本等国家和地区监管经验的基础上,尽快完善我国植入式广告的法律规范体系和相关制度建设。美国关于植入式广告的法律规制在美国,能对植入式广告进
[Abstract]:In China, implantable advertising started late, and the experience of legal regulation is almost zero. The development of implantable advertising is basically at the laissez-faire. The rapid development of implantable advertising needs to be accompanied by the relevant laws, regulations and management system, however. Relying on the current advertising law system to restrict the placement of advertising has obviously failed. Therefore, need to learn from the United States, the European Union and its member States, Japan and other countries and regions on the basis of regulatory experience. Improve the legal system and related system construction of implantable advertising in our country as soon as possible. In the United States, the legal regulation of implantable advertising can promote the development of implantable advertisements.
【作者单位】：东北林业大学;
【分类号】：D912.29
【正文快照】： 我国植入式广告起步晚,法律规失灵。所以,美国一直秉承着由主管入式广告的规定。制经验几乎为零,广告监管部门对植媒体的美国联邦通信委员会(FCC)1934年的《美国传播法》第317、入式广告的发展基本处于听之任之的在结合1934年的《美国传播法》及501、502条是长期用来规制与管

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