《广告法》严控烟草广告后的实施效果研究

发布时间：2018-01-22 20:35

本文关键词： 广告法烟草广告实施效果　出处：《上海交通大学学报(医学版)》2017年02期 　论文类型：期刊论文

【摘要】：目的·比较新修订《中华人民共和国广告法》(《广告法》)实施前后烟草广告发布情况,评估新《广告法》实施效果。方法·随机选取上海市烟草销售点、公共场所及街区户外等地点,观察烟草广告发布情况并完成调查表。2015年6月在上海市10个区中开展调查,每个区分别选择10家烟草销售点;2016年6月在上海市4个区中开展调查,每个区选择25家烟草销售点;销售点包括便利店、烟草专卖店、超市和贩售亭。此外,2016年还选择了公共交通候车点、公共交通工具、医院、购物中心、餐厅、酒吧、网吧等场所进行调查。结果·2016年被调查烟草销售点中有烟草广告比例低于2015年,但是烟草促销行为比例高于2015年;2016年被调查的128个公共场所及街区中,仅有1个街区存在户外烟草广告。结论·新修订《广告法》控制烟草广告效果明显,但烟草销售点仍然存在烟草广告,且有多种变相形式;烟草销售点大部分存在多种经营,且常有未成年人出入。建议对于烟草广告的变相形式做出明确定义,重点监管烟草销售点的烟草广告,严格审核烟草广告的发布,严厉查处现有烟草广告。避免未成年人接触烟草广告和引诱吸烟的信息。
[Abstract]:Objective: to compare the distribution of tobacco advertisements before and after the implementation of the newly revised Advertising Law of the people's Republic of China (Advertising Law), and to evaluate the effect of the implementation of the new Advertising Law. In June 2015, the investigation was carried out in 10 districts of Shanghai. Each district selected 10 tobacco sales points. In June 2016, a survey was carried out in 4 districts of Shanghai. 25 tobacco outlets were selected in each district. Outlets include convenience stores, tobacco stores, supermarkets and vending kiosks. In 2016, public transport waiting points, public transport, hospitals, shopping malls, restaurants and bars were also selected. Results: in 2016, the proportion of tobacco advertisement was lower than 2015, but the proportion of tobacco promotion was higher than 2015; In 2016, out of 128 public places and blocks investigated, only one block had outdoor tobacco advertising. However, tobacco advertising still exists in tobacco distribution points, and there are many disguised forms. The majority of tobacco outlets have diversified operations, and often minors in and out. It is suggested that the disguised form of tobacco advertising should be clearly defined, focusing on the regulation of tobacco advertising in tobacco outlets. Strictly scrutinize the publication of tobacco advertisements, strictly investigate and deal with existing tobacco advertisements. Avoid minors' exposure to tobacco advertisements and information about smoking.
【作者单位】：上海市健康教育所;上海交通大学公共卫生学院;
【基金】：促进国家立法符合《烟草控制框架公约》和全面禁止烟草广告促销赞助的实施(CHINA-RI1-04E)~~
【分类号】：D922.294
【正文快照】： 烟草的流行是世界迄今所面临的重大公共卫生威胁之一。据世界卫生组织(WHO)报告,烟草的使用每年可导致大约600万人丧命,其中有60多万人属于接触二手烟雾的非吸烟者。世界卫生组织指出,全面禁止一切烟草广告、促销和赞助可使烟草消费平均减少约7%,有些国家会出现高达16%的下降[

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