网络环境下诋毁商誉行为的法律规制

发布时间：2018-02-21 22:06

本文关键词： 商誉商业诋毁网络环境不正当竞争　出处：《首都经济贸易大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着我国经济的快速发展,市场竞争也变得越来越激烈,此时,一个拥有良好商誉的企业就可以在竞争中处于明显的优势地位。市场竞争的激烈也因此导致了许多问题的出现,近些年来诋毁商誉的案件频发,从传统领域扩展到了网络领域。诋毁商誉行为是一种典型的不正当竞争行为,不但会严重损害到正当经营者的商业信誉及商品声誉、侵害到消费者的合法权益,更会对正常的市场经济秩序造成一定程度的冲击。对比传统领域与网络环境下的诋毁商誉行为,无论是在侵权方式或是侵权内容等方面都有着明显的不同之处。加上网络所具有的隐蔽性、匿名性、传播快速性等特点,导致诋毁商誉行为所造成的损害后果也比以往更严重、更广泛。我国《反不正当竞争法》并未就商业诋毁做出详细具体的规定,法律责任方面也没有过多的涉及,已经明显滞后于现实社会的发展。纵观大多数发达国家的相关法律规定,都已经在现如今高速发达的网络时代提高了对商誉权的保护水平。所以,加快推进我国有关法律制度的完善,并尽快建立一套适合我国现阶段发展的诋毁商誉防治机制、加强对市场中正当经营者的商誉保护,已显得迫在眉睫。本文从对传统的诋毁商誉行为的分析作为突破口,在查找和研究了大量的法律法规、书籍资料、以及法院裁判的基础上,对网络环境下诋毁商誉的几种特殊形式、所表现出的新特点以及我国相关法律中所存在的问题进行了系统论述,并结合当前国际上先进的立法经验,旨在为建立一套适合我国国情的网络商誉诋毁法律规制体系提出一些有益建议。
[Abstract]:With the rapid development of our economy, the market competition is becoming more and more fierce. At this time, an enterprise with good goodwill can be in an obvious advantage in the competition. The fierce market competition also leads to many problems. In recent years, there have been frequent cases of defamation of goodwill, which has been extended from the traditional field to the field of network. Defamation of goodwill is a typical unfair competition act, which will not only seriously damage the commercial reputation and commodity reputation of legitimate operators. Infringing on the legitimate rights and interests of consumers will also have a certain degree of impact on the normal market economic order. Whether in the way of infringement or in the content of infringement, there are obvious differences. In addition, the network has the characteristics of concealment, anonymity, rapid transmission, and so on, resulting in the damage caused by the act of defamation of goodwill is more serious than ever. More broadly. Our country's Anti-unfair Competition Law does not make detailed and specific provisions on commercial defamation, nor does it involve too much in terms of legal liability. Has obviously lagged behind the development of the real society. Looking at the relevant laws and regulations of most developed countries, they have raised the level of protection of the right to goodwill in the present high-speed and developed network age. To accelerate the improvement of the relevant legal system in our country, and to establish as soon as possible a mechanism for the prevention and treatment of defamation of goodwill, which is suitable for the development of our country at the present stage, and to strengthen the protection of the goodwill of legitimate operators in the market. From the analysis of the traditional defamation of goodwill as a breakthrough, in the search for and study of a large number of laws and regulations, books, as well as court decisions on the basis of, This paper systematically discusses several special forms of defamation of goodwill under the network environment, the new features and the problems existing in the relevant laws of our country, and combines with the current advanced international legislative experience. The purpose of this paper is to put forward some useful suggestions for establishing a set of legal regulation system of network goodwill defamation suitable for China's national conditions.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D922.294

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