商业特许经营法律制度研究

发布时间：2018-03-10 05:39

本文选题：商业特许经营　切入点：法律制度　出处：《华南理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：商业特许经营作为一种现代市场经济下发展的经营管理模式,已成为当前企业发展壮大的一条必由之路,已经被许许多多的商业企业、制造企业以及品牌服务企业等所采纳。中国商业特许经营的发展始于20世纪80年代末,当中国的改革开放把麦当劳、肯德基引入中国时,商业特许经营的启蒙运动也随之在中国展开,一大批中国的企业和社会精英开始了勇敢和持续不断的中国商业特许经营之路的探索和实践。虽然我国引入商业特许经营模式较晚,但在短短的20多年的时间里,它取得了飞速的发展。但我们必须面对的现实是,与国外相比,我国的商业特许经营模式还有很多不成熟和不规范的地方,造成这种局面的原因是多方面的,其中不乏市场机制不完善、征信体系不健全的原因,但是究其源头,主要还是因为我国商业特许经营法律制度本身不够完善。本文分为六大部分,第一部分是绪论,主要阐述了本文的选题背景及意义、国内外研究动态、研究思路以及研究方法。第二部分是“商业特许经营的理论分析”,这一部分主要阐述商业特许经营的概念、基本特征,以及商业特许经营的起源和发展历程。第三部分是“国外商业特许经营法律制度分析及启示”。该部分在对国外商业特许经营法律制度进行分析的基础上,提出了它对我国的启示。第四部分是“我国商业特许经营法律制度的现状及不足”,该部分重点阐述了我国商业特许经营法律制度的现状,并在此基础上找出了我国商业特许经营法律制度存在的不足。第五部分是“完善我国商业特许经营法律制度的对策”,它主要针对第四部分“我国商业特许经营法律制度的现状及不足”,针对性地提出一些完善的对策。第六部分是结论,该部分主要阐述了全文的主要内容,对全文起到了概括总结的作用。本文的创新之处在于:一是以往国内外对于商业特许经营法律制度的研究大多局限于某一视角,而本文则从商业特许经营法律制度整体出发,充分考虑到立法的统一性和体系的一致性,从多角度发现了我国商业特许经营法律制度存在的不足,并针对性地提出了相关对策。二是通过对比研究国外各种关于商业特许经营的立法模式,并仔细研读我国规范商业特许经营领域的主要法律法规,结合我国具体的国情,提出了关系立法模式对于我国的借鉴作用。三是针对我国对于商业特许经营领域长期存在的重管理、轻民
[Abstract]:As a management mode developed under the modern market economy, commercial franchise has become the only way for enterprises to develop and grow, and has been used by many commercial enterprises. The development of commercial franchising in China began at the end of 1980s, when McDonald's and KFC were introduced into China by China's reform and opening up. The Enlightenment of commercial franchising also began in China. A large number of Chinese enterprises and social elites have begun to explore and practice the road of China's commercial franchise, which is brave and continuous. Although China introduced the commercial franchise model later, it has been in a short period of more than 20 years. It has made rapid development. However, the reality we must face is that compared with foreign countries, there are still a lot of immature and non-standard business franchise models in our country. The reasons for this situation are various. There are many reasons why the market mechanism is not perfect and the credit information system is not perfect, but the main reason is that the legal system of commercial franchising in our country is not perfect enough. This paper is divided into six parts, the first part is the introduction. This paper mainly expounds the background and significance of this paper, the domestic and foreign research trends, research ideas and research methods. The second part is "the theoretical analysis of commercial franchise", this part mainly describes the concept and basic characteristics of commercial franchise. And the origin and development of commercial franchise. The third part is "the analysis and inspiration of foreign commercial franchise legal system". This part is based on the analysis of foreign commercial franchise legal system. The article puts forward its enlightenment to our country. Part 4th is "the present situation and deficiency of our country's commercial franchise legal system", this part mainly expounds the present situation of our country's commercial franchise legal system. On the basis of this, the author finds out the deficiency of the legal system of commercial franchise in our country. Part 5th is "the countermeasure of perfecting the legal system of commercial franchise in our country", and it is mainly aimed at "the commercial franchise law of our country" in 4th part. The present situation and deficiency of the law system ", put forward some perfect countermeasure pertinently. 6th part is the conclusion, This part mainly expounds the main content of the full text, which plays a role in summing up the full text. The innovation of this paper lies in: first, most of the domestic and foreign research on the legal system of commercial franchise is limited to a certain angle of view. From the perspective of the whole legal system of commercial franchise, this paper fully considers the unity of legislation and the consistency of the system, and finds out the shortcomings of the legal system of commercial franchise in China from various angles. And put forward the relevant countermeasures. Second, through the comparative study of various foreign legislative models on commercial franchise, and carefully study the main laws and regulations in the field of regulating commercial franchise, combined with the specific situation of our country. This paper puts forward the reference function of the relationship legislation model for our country. Third, it aims at the long-term management in the field of commercial franchising in our country, neglecting the people.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D922.294

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