论我国直销法律制度的完善

发布时间：2018-03-19 22:22

本文选题：直销　切入点：多层次直销　出处：《华中科技大学》2015年硕士论文　论文类型：学位论文

【摘要】：直销作为一种营销模式,影响着世界零售业的发展。自1990年雅芳进入中国,拉开直销在中国的序幕,随后,其他外资直销公司纷纷进入中国,与此同时,中国本土直销公司也如雨后春笋般纷纷成立。由于市场规范机制的不完善,法律制度的缺失,出现了一些不法分子的介入和不法公司的运作,中国政府出台了一系列文件,但并没有将传销遏制住,于是政府采用了相对严厉的手段,即禁止直销业的发展。但是,这并没有完全根除传销,尤其是近年来传销公司和传销事件、1040阳光工程、五口之家、资本运作等等,层出不穷,给中国的老百姓和国家正常执法带来许多不便。尽管有《禁止传销条例》和《直销管理条例》,但仍不完善,本文围绕直销和传销,主要从以下四部分谈谈我国直销法律制度的完善。第一部分,主要阐述了直销法律制度的基本理论。包括直销的起源,直销法律制度的概念,直销法律制度的目标,以及直销法律制度的原则。第二部分,介绍了域外主要国家和地区的直销法律制度以及启示经验。在本部分主要介绍了美国、英国、马来西亚、日本、德国、台湾等国家和地区的直销法律制度,从直销立法的角度和冷静期制度方面进行详细的阐述,并分析了其对我国的借鉴意义。第三部分,着重分析了我国直销法律制度发展现状以及存在的问题。本部分主要从我国直销的三个发展阶段、直销法律制度的现状以及存在的问题三方面论述。存在的问题主要是关于我国直销立法内容的。第四部分,对完善我国直销法律制度提出建议。在借鉴英美法系和大陆法系经验的基础上,结合我国现阶段的实际情况和国情,从立法、司法、行业协会方面提出建议。
[Abstract]:Direct selling, as a marketing model, has affected the development of the world's retail industry. Since 1990, Avon entered China and opened the curtain of direct sales in China. Subsequently, other foreign direct selling companies have entered China, while at the same time, China's local direct selling companies have also sprung up one after another. As a result of the imperfect market regulation mechanism and the lack of a legal system, the involvement of some illegal elements and the operation of illegal companies have emerged, and the Chinese government has issued a series of documents. But it did not contain MLM, so the government adopted a relatively strict measure, that is, banning the development of direct selling. However, this has not completely eliminated MLM, especially in recent years, MLM companies and pyramid selling incidents involving the 1040 Sunshine Project, a family of five, have not been completely eradicated. Capital operation and so on, emerge in endlessly, bring a lot of inconvenience to the ordinary people of China and the normal law enforcement of the state. Although there are "regulations for prohibiting MLM" and "regulations for the Administration of Direct Marketing", they are still not perfect. This article revolves around direct selling and pyramid selling. The first part mainly expounds the basic theory of the legal system of direct selling, including the origin of direct selling, the concept of legal system of direct selling, the goal of legal system of direct selling. The second part introduces the legal system of direct selling in foreign countries and regions and its enlightening experience. In this part, it mainly introduces the United States, the United Kingdom, Malaysia, Japan, Germany, the United States, the United Kingdom, Malaysia, Japan, Germany, the United States, the United States, the United Kingdom, Malaysia, Japan, Germany. The legal system of direct selling in Taiwan and other countries and regions is elaborated in detail from the angle of direct selling legislation and the system of cooling-off period, and its reference significance to our country is analyzed. This part focuses on the analysis of the current situation and existing problems of the legal system of direct selling in China. The current situation and existing problems of the legal system of direct selling are discussed in three aspects. The existing problems are mainly related to the content of direct selling legislation in China. Part 4th, On the basis of drawing lessons from the experience of Anglo-American law system and civil law system, and combining the actual situation and national conditions of our country at present, this paper puts forward some suggestions from the aspects of legislation, judicature and trade association.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D922.294

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