论我国虚假广告治理中的信息公开

发布时间：2018-04-03 23:07

本文选题：虚假广告　切入点：信息规制　出处：《西南政法大学》2015年硕士论文

【摘要】：虚假广告的普遍存在对消费者、其他经营者、媒体公信力带来了极大的负面影响,也给市场经济的健康运行造成严重危害。对虚假广告进行法律规制已经成为一种重要的治理手段我国制定颁布的《广告法》、《消费者权益保护法》以及《反不正当竞争法》都在一定程度上为解决虚假广告问题提供了途径。值得注意的是《广告法修订草案二次审议稿》对虚假广告的概念及其表现形式做出明确规定,并强化了虚假广告相关主体的法律责任,可以期待修订后的《广告法》对虚假广告的规制将有明显改善。但不可否认的是,既有的法律规制途径都比较注重行政处罚手段,其对虚假广告相关主体的事后惩戒可能起到一定的作用,但在如何防范虚假广告的产生以及如何影响相关主体的事前决策方面仍然存在局限。这也提醒我们有必要从一个新的角度去看待虚假广告治理问题。本文在分析虚假广告一般治理途径不足的基础上,引入信息规制手段,提出强化虚假广告治理中信息规制的法律对策。本文除引言和结语之外主要分为四部分:第一部分是虚假广告信息规制的一般概述,阐述虚假广告的界定和认定标准、虚假广告治理的一般途径及其不足,强调信息规制在虚假广告治理中的作用。第二部分主要分析信息规制在虚假广告治理中的运用,并从不同方面分析信息规制实践中亟待解决的问题。第三部分着重介绍国外在虚假广告治理中运用信息规制的基本状况,总结出适合我国借鉴的有益经验。第四部分提出完善我国虚假广告治理中信息规制的法律对策。这部分是全文重点,主要从完善虚假广告治理中信息规制的法律体系、构建系统的诚信档案制度、引入更正广告制度、完善有奖举报制度、完善消费警示制度方面加以阐述。
[Abstract]:The widespread existence of false advertising has brought great negative effects on consumers, other operators and media credibility, and has also caused serious harm to the healthy operation of the market economy.Legal regulation of false advertising has become an important means of governance in China enacted and promulgated the "Advertising Law", "Consumer Rights and interests Protection Law" and "Anti-unfair Competition Law" to a certain extent to solve the problem of false advertisingThe problem provides an avenue.It is worth noting that the second Review of the revised draft of the Advertising Law clearly stipulates the concept of false advertising and its forms of expression, and strengthens the legal responsibility of the subjects concerned with false advertisements.We can expect that the regulation of false advertising will be improved obviously.However, there is no denying that the existing ways of legal regulation pay more attention to administrative punishment, which may play a certain role in the subsequent punishment of the subjects concerned with false advertisements.However, there are still limitations in how to prevent false advertising and how to influence the prior decision of relevant subjects.This also reminds us that it is necessary to look at the problem of false advertising governance from a new perspective.Based on the analysis of the deficiency of the general governance approach of false advertising, this paper introduces the means of information regulation and puts forward the legal countermeasures to strengthen the information regulation in the governance of false advertising.In addition to the introduction and conclusion, this paper is mainly divided into four parts: the first part is a general overview of the regulation of false advertising information, the definition and identification of false advertising standards, the general approach to the governance of false advertising and its shortcomings.Emphasis on the role of information regulation in false advertising governance.The second part mainly analyzes the application of information regulation in the management of false advertising, and analyzes the problems to be solved in the practice of information regulation from different aspects.The third part mainly introduces the basic situation of using information regulation in foreign countries in the management of false advertisement, and sums up the beneficial experience which is suitable for our country to use for reference.The fourth part puts forward the legal countermeasures to perfect the information regulation in the management of false advertisement in our country.This part is the focus of the paper, mainly from the aspects of perfecting the legal system of information regulation in the management of false advertisement, constructing the system of honest archives, introducing the system of correcting advertisement, perfecting the system of reporting with awards, and perfecting the warning system of consumption.
【学位授予单位】：西南政法大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D922.294

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