论汽车模特广告的法律规制

发布时间：2018-05-26 06:33

本文选题：汽车展览会 + 汽车模特广告　；参考：《中国社会科学院研究生院》2015年硕士论文

【摘要】：近几年,由于国内汽车行业的不断发展,国内的几大汽车展览会也受到了公众极大的关注度,作为车展的看点之一,汽车模特的着装和行为举止时不时的成为了人们广泛讨论的话题。然而,对车模过于暴露的着装和含带挑逗意味的举止却被认为是一个“风俗”问题,即使有伤风化,法律也只能束手无策。在这种情况下上海车展拟取消汽车模特,然而车模作为汽车行业所常用的广告形式,在世界范围内被广泛的应用,在中国取消这种具有历史性和商业性的广告表现形式显然是不可取的。那么,从理论和现实意义上来讲,汽车展览会实际上也是车企为自家新车做广告宣传的媒介,而汽车模特就是车展上汽车的广告代言人,也就是说车模的行为举止、着装都应该纳入到广告相关法律的管理之中。用广告相关法律来规制这一广告形式,使其日益专业化、规范化,才是真正有效的解决办法。就目前来说,我国还没有出台规制汽车模特问题的专门的法律法规,而汽车模特问题却日益突出,在短时间内也不可能制定出行之有效的合法合理的法律法规。既然汽车模特是一种特殊的广告形式,那么《广告法》、《广告管理条例》、《广告管理条例实施细则》、《国家工商行政管理局广告审查标准》中的相关法律条文都可以利用起来,用来规制汽车模特行为。本文从广告相关概念的论述中分析出汽车模特是一种特殊的广告形式,而汽车模特也是车展汽车的广告代言人。并从这个角度出发在分析了我国目前存在的汽车模特问题之后,论述了汽车展览会不能简单取消汽车模特。然后讨论了广告法相关原则对汽车模特问题的规制,在此基础上,总结了广告相关法律可以用来规制汽车模特问题的相关法律条文,并对其适用性以及如何运用进行了一定的分析。这在目前国内的学术论著中还很少有人涉及到,这是本文的创新之处。在经过对汽车模特问题现实的和法学理论的分析之后,得出的结论是不能在车展上简单的取消汽车模特,而是要依靠法律原则、法律法规来进行合法合理的有效的规制,这样才符合现阶段我国的汽车行业的发展以及我国法律法规的进步。
[Abstract]:In recent years, due to the continuous development of the domestic automobile industry, several major domestic automobile exhibitions have also received great public attention, as one of the focus of the auto show. From time to time, the dress and behavior of car models have been the subject of wide discussion. However, excessive exposure to the car model dress and provocative behavior is considered a "custom" problem, even if indecent, the law can only do nothing. Under such circumstances, the Shanghai Auto Show intends to abolish car models. However, as a commonly used advertising form in the automotive industry, car models are widely used worldwide. It is clearly undesirable to abolish this historic and commercial form of advertising in China. Well, theoretically and practically speaking, the automobile exhibition is actually also a medium for car companies to advertise their new cars, and car models are the advertising spokesmen for cars at the auto show, that is to say, the behavior and behavior of the car models. Dress should be included in the regulation of advertising related laws. The real effective solution is to regulate this advertising form by advertising related laws and to make it more and more professional and standardized. At present, there are no special laws and regulations to regulate the problem of automobile model in our country, but the problem of automobile model is becoming more and more prominent, and it is impossible to formulate effective legal and reasonable laws and regulations in a short period of time. Since automobile models are a special form of advertising, the relevant legal provisions in the Advertising Law, the detailed rules for the implementation of the regulations governing Advertising, and the Advertising Review Standards of the State Administration for Industry and Commerce can all be used. To regulate the behavior of car models. This paper analyzes that the automobile model is a special advertising form from the discussion of the related concepts of advertisement, and the automobile model is also the advertising spokesman of the automobile exhibition. From this point of view, after analyzing the existing problems of automobile models in our country, this paper discusses that automobile exhibition can not simply cancel automobile models. Then it discusses the regulation of the relevant principles of advertising law on automobile models, and then summarizes the relevant legal provisions that advertising related laws can be used to regulate automobile models. And its applicability and how to use a certain analysis. This is the innovation of this paper. After the analysis of the problem of automobile models and the theory of law, the conclusion is that we should not simply cancel the models in the auto show, but rely on the legal principles, laws and regulations to carry out legal, reasonable and effective regulation. This is in line with the current development of the auto industry and the progress of our laws and regulations.
【学位授予单位】：中国社会科学院研究生院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D922.294

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