互联网虚假广告法律规制研究

发布时间：2018-05-30 14:23

本文选题：互联网虚假广告 + 法律缺陷　；参考：《浙江大学》2017年硕士论文

【摘要】：1994年我国开启了互联网时代,1997年我国产生了第一个互联网广告,之后互联网广告经济在中国飞速发展,互联网虚假广告也随之而生,对传统的广告管理制度产生了巨大冲击。目前国内缺少专门的互联网广告立法,现存《广告法》对层出不穷的新形式的网络虚假广告在定性上存在障碍,没有专门的广告监督管理机关、监管体制混乱,导致互联网虚假广告数量居高不下,广告市场竞争秩序和公平交易秩序被严重破坏,一大批事关消费者生命健康的互联网虚假广告产生了很大的社会危害性,同时我国《刑法》222条规定的虚假广告罪本身也存在着很大缺陷,导致对虚假广告特别是互联网虚假广告的刑事规制力度不足。本文首先对互联网虚假广告现状做了论述,进而根据其自身区别于传统广告的特点,提出通过立法设置《互联网广告法》作为《广告法》的特别法这一建议,另外从刑事规制角度对如何控制互联网虚假广告提出了自己的看法。全文以互联网虚假广告为研究对象包括以下几大部分:第一部分是对互联网虚假广告的现状进行了梳理。重点放在互联网虚假广告的概念、特征、类型的介绍上。第二部分分析了我国对互联网虚假广告的法律规制现状以及存在的不足之处。以法律效力等级分层次研究相关立法现状。第三部分介绍了域外关于互联网虚假广告的相关立法。主要涉及英美法系的美国、英国,大陆法系的日本、德国的相关立法。第四部分论述了加强互联网虚假广告刑事规制的必要性。首先,介绍互联网虚假广告的危害性;其次,介绍现有关于虚假广告的行政处罚存在的缺陷,最后从不违背刑法的谦抑性原则这个角度论述加强对互联网虚假广告进行刑事规制的必要性。第五部分重点在对现行《中华人民共和国刑法》规定的虚假广告罪进行完善。主要从主体范围的扩展,对法益的明确,对客观构成要件的补充、法定刑完善这几个方面进行的。
[Abstract]:In 1994, our country opened the Internet age, in 1997 our country produced the first Internet advertisement, after the Internet advertisement economy developed at full speed in China, the Internet false advertisement also came into being, which had a huge impact on the traditional advertising management system. At present, there is a lack of special Internet advertising legislation in our country. The existing advertising law has obstacles to the qualitative nature of the endless new forms of false advertisements on the Internet. There is no specialized advertising supervision and administration agency, and the regulatory system is chaotic. As a result of the high number of false advertisements on the Internet, the order of competition and fair trade in the advertising market has been seriously damaged, and a large number of false advertisements on the Internet, which are related to the lives and health of consumers, have caused great social harm. At the same time, the crime of false advertisement, which is stipulated in Article 222 of Criminal Law of our country, also has great defects, which leads to the lack of criminal regulation on false advertisement, especially on the Internet. This paper first discusses the current situation of false advertising on the Internet, and then, according to the characteristics of its own difference from the traditional advertising, puts forward the proposal of setting up the Internet Advertising Law as the special law of the Advertising Law through legislation. In addition, from the angle of criminal regulation, the author puts forward his own views on how to control the false advertising on the Internet. The thesis includes the following parts: the first part is about the status quo of Internet false advertising. Focus on the concept of false advertising on the Internet, features, types on the introduction. The second part analyzes the current situation and shortcomings of China's legal regulation of Internet false advertising. To study the current situation of relevant legislation in the level of legal effect. The third part introduces the relevant legislation about internet false advertisement. Mainly related to the Anglo-American law system of the United States, the United Kingdom, the civil law system of Japan, Germany related legislation. The fourth part discusses the necessity of strengthening the criminal regulation of Internet false advertising. First of all, it introduces the harmfulness of false advertising on the Internet; secondly, it introduces the defects of the existing administrative punishment on false advertising. Finally, from the point of view of not violating the principle of modesty of criminal law, this paper discusses the necessity of strengthening the criminal regulation of false advertisements on the Internet. The fifth part focuses on perfecting the crime of false advertisement stipulated in the Criminal Law of the people's Republic of China. Mainly from the expansion of the scope of the subject, the legal interests of the clear, the objective elements of the supplement, legal penalties to improve these aspects.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D922.294

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