我国广告荐证者法律责任研究

发布时间：2018-06-06 05:53

本文选题：广告荐证 + 商事行为　；参考：《华南理工大学》2015年硕士论文

【摘要】：市场经济的飞速发展带来了广告事业的欣欣向荣,但是市场具有的逐利性、滞后性也导致广告行业出现诸多乱象,尤其是近年来名人进行虚假荐证引发的司法纠纷层出不穷,造成民众财产和人身损失,威胁着社会公共利益,也影响了广告行业的健康发展。然而我国的广告荐证相关法律一直存在空白,直到2014年终于迎来了《中华人民共和国广告法》的修改,首次确立了“广告荐证者”独立的法律地位,对广告荐证行为的规制终于有了法律的保障,这也是本文产生的背景。然而此次修改也并非尽善尽美仍然存在一些问题。进一步完善广告荐证法律规制,实现消费者权利保护法治化是本文的目的。本文的具体内容如下:首先是绪论部分,即关于本选题的来源、意义、研究现状、理论创新点和研究方法的综述。第一章对广告荐证行为进行法理分析。总结广告荐证的含义与特点、功能,界定广告荐证行为的性质,得出广告荐证行为是一种商事行为,这也是本文的理论创新之处和研究广告荐证者法律责任的基础。第二章以案例分析的形式对广告荐证和违法广告荐证进行法律认定,然后对广告荐证者的法律责任进行逻辑证成。第三章广告荐证者法律责任的比较法考察,主要选取了英美法系的美国、加拿大和大陆法系的日本,这三个地区的广告荐证法律制度都有其特点,对完善中国的广告荐证法律制度具有借鉴意义。第四章广告荐证者责任立法现状与完善,总结我国目前的立法现状并提出了自己的五点意见:制定专门的广告荐证规范,明确广告荐证者的义务与权利,区分消费者的合理信赖,有条件的适用惩罚性赔偿,提高违法成本,增加公法责任的承担。
[Abstract]:The rapid development of the market economy has brought about the flourishing of advertising, but the market has the nature of profit, lag also lead to a lot of confusion in the advertising industry, especially in recent years, celebrity false recommendation caused by the judicial disputes emerge in endlessly. Causes the public property and the personal loss, threatens the social public interest, also has affected the advertisement profession healthy development. However, there have been gaps in the relevant laws on advertising recommendation in our country until 2014, when the "Advertising Law of the people's Republic of China" was finally amended, establishing for the first time the independent legal status of "Advertising Witness". The regulation of advertising recommendation finally has legal protection, which is the background of this paper. However, the revision is not perfect, there are still some problems. The purpose of this paper is to further improve the legal regulation of advertising recommendation and realize the legalization of consumer rights protection. The specific contents of this paper are as follows: first, the introduction part, that is, about the origin, significance, research status, theoretical innovation and research methods of the review. The first chapter analyzes the behavior of advertising recommendation. This paper summarizes the meaning and characteristics of advertising recommendation, defines the nature of advertising recommendation, and concludes that advertising recommendation is a kind of commercial behavior, which is also the theoretical innovation of this article and the basis of studying the legal responsibility of advertising recommendation. In the second chapter, the legal identification of advertisement recommendation card and illegal advertisement recommendation card is made in the form of case analysis, and then the legal responsibility of advertisement recommendation witness is logically proved. The third chapter is a comparative study of the legal liability of the advertising sponsor. It mainly selects the United States, Canada and Japan, which are the common law system, and Japan, which have their own characteristics of the legal system of advertising recommendation and certification in these three regions. It can be used for reference to perfect the legal system of advertising recommendation in China. The fourth chapter is about the status quo and perfection of the legislation on the responsibility of the advertising sponsor, summarizes the current legislative situation of our country and puts forward its own five opinions: to formulate the special advertising recommendation standard, to make clear the duty and right of the advertisement sponsor. Distinguish the reasonable trust of the consumer, apply punitive damages conditional, increase the illegal cost and increase the public liability.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D922.294

【参考文献】